Ecommerce Manager

Who Are We?

Kiokii Inc is a premier one‑stop retail platform offering Asian trendy products in North America. We provide a huge selection of high‑quality and top‑hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 23 stores in Canada to‑date and more to come!

We are looking for a strategic, analytical, results‑driven, and customer‑obsessed Ecommerce Manager to lead and scale our digital sales channels. You will oversee the end‑to‑end management and performance of our ecommerce platform and be responsible for optimizing the online shopping experience, increasing conversion rates, and driving revenue growth across our ecommerce platforms. This role is perfect for a hands‑on, strategic thinker who is passionate about beauty, understands digital commerce, and thrives in a fast‑moving, culturally rich retail environment.

You will be responsible for curating and optimizing the customer journey from homepage to checkout while collaborating cross‑functionally to drive digital sales, boost brand visibility, and deliver a seamless omnichannel experience.

• Develop and execute the overall ecommerce roadmap to achieve traffic, conversion, and sales targets
• Own the day‑to‑day operations of the ecommerce platform (Shopify), ensuring uptime, smooth navigation, fast load times, and mobile optimization
• Set standards for product listing accuracy, categorization, site merchandising, and seasonal refreshes
• Ensure consistent brand storytelling and visual merchandising across the site
• Lead UX/UI enhancements, A/B testing, and new feature implementations

• Monitor, analyze, and report on KPIs including traffic, sales, AOV, bounce rate, customer acquisition cost, conversion rate (CRO), customer lifetime value (LTV), and ROAS
• Identify and implement strategies to drive traffic and improve conversion across all funnels
• Provide weekly and monthly performance dashboards with actionable insights

• Collaborate with the Marketing team to drive traffic, increase AOV, and boost customer acquisition and retention
• Lead integrated campaigns across SEO, SEM, paid ads, email marketing, social media, and affiliate channels
• Monitor and optimize key performance metrics (traffic, ROAS, CAC, conversion rate, bounce rate)
• Coordinate promotions, bundles, launches, and online‑exclusive offers aligned with market trends and seasonal plans

• Enhance the end‑to‑end customer journey by leading O2O (Online‑to‑Offline) strategies that deliver a seamless experience across digital and in‑store touchpoints.
• Implement personalization, chat, loyalty (Smile.io), and upsell tools to improve engagement
• Partner with the Customer Experience team to monitor feedback and resolve escalated issues quickly
• Continuously collect customer data to inform future experience improvements
• Lead implementation of tools or systems that enhance the shopping experience (chat, loyalty, personalization, etc.)

• Collaborate with Logistics and Retail Operations strategically and identify & resolve gaps in inventory availability, overselling, and backorder management
• Optimize return and exchange processes to support customer satisfaction and efficiency

• Develop, manage, and optimize the ecommerce budget, allocating resources effectively across paid channels, tech tools, and operations
• Identify cost‑saving opportunities in logistics, digital advertising, and platform usage
• Report monthly and quarterly on digital P&L, highlighting trends, insights, and opportunities for efficiency

• Evaluate and integrate new ecommerce technologies (apps, tools, plugins) to enhance functionality and performance
• Keep up with beauty trends and digital shopping behaviours to inform innovation
• Test and launch new initiatives such as subscriptions, bundles, preorder drops, or exclusive online offers
• Stay ahead of ecommerce and beauty industry trends while championing the unique impact of Asian beauty culture to position Kiokii Inc. as a digital leader in Asian…