Marketing Manager - Web

Overview

Enercare Inc. is one of Canada’s largest home and commercial services companies servicing over one million customers across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. Enercare is the Experts at Home, operating under several brands including Enercare, Hydro Solution, and Pioneer Plumbing & Heating.

A proudly Canadian-owned company, we are the Experts at what we do and deeply care about our customers. We value a diverse, collaborative culture, and take pride in our commitment to health and safety, and knowing our work serves and supports our communities every day. No matter your role, we invest in making sure you have opportunities to grow, learn, and become the Expert you want to be.

If you are ready to become one of our Experts, we would love to hear from you.

Role: Marketing Manager, Web

Status: Regular, Full Time

Reports to: Senior Manager, Web

Department: Marketing

Division: Enercare Home and Commercial Services

Location: Birchmount (Markham)

Compensation: $74,817 - $118,211

Note: The compensation range listed includes base salary and potential incentive pay. Incentives such as bonuses are not guaranteed and depend on individual performance and company results. Actual compensation within the range will be determined based on skills, experience, and qualifications.

Reporting to the Senior Manager, the Marketing Manager, Web plays a key role in driving Web performance and the digital customer experience for Enercare Home Services across Canada. This includes web development understanding, keyword and content strategy, local SEO, and optimizing organic traffic for consumer outcomes. The role involves analyzing data and trends for key insights and opportunities, driving enhancements to our user experience, along with collaborating with our digital agency on CRO, copywriting, and A/B testing.

This is an exciting opportunity for a customer-focused, data-driven web marketer to help shape the digital experience at a leading Canadian provider in home services.

• SEO and Local SEO:
  Lead the efforts to optimize SEO strategies, including local SEO, link-building, Google Business Profiles (GBPs), and ensuring accurate listings on directories and maps.
• Lead Generation:
  Drive effective lead generation for product, service, and offer pages through SEO. Work on conversion rate optimization (CRO) improvements and strive to meet monthly digital targets while enhancing user experience (UX).
• Performance Measurement:
  Identify, measure and report on the performance of SEO and local SEO KPIs including traffic, engagement, and keyword ranking.
• CRO and A/B testing:
  Collaborate with Insights team on CRO and A/B testing opportunities
• Collaboration:
  
  Work closely with internal teams and our digital agency to optimize SEO strategies. This involves collaborating on various aspects of website management, including content changes, page builds, customer journeys, buy flows, campaign updates, dynamic content, component design, and wireframes. When necessary, you will create detailed briefs for webpages, ensuring they include all relevant keywords, meta tags, and other essential elements. Your collaboration extends beyond Marketing to other teams involved in digital projects.
• Development Oversight:
  Review development work from external agencies and internal teams to ensure accuracy, functionality, and alignment with marketing goals. Provide clear requirements, spot errors, and offer actionable feedback. Be prepared to learn new platforms (e.g., Typeform), write development requirements and build out customer journeys and interactive experiences.
• User
  
  Experience:
  
  Collaborate on creating web pages and optimizing user experience and conversion, especially for mobile, on  along with regional/local websites
• Analytics:
  Utilize strong analytical abilities to evaluate the end-to-end customer experience and ultimately drive superior business outcomes
• Trends, Insights and Optimization: stay at the forefront of emerging technologies, evaluating their potential impact on marketing efforts. Additionally, identify trends and insights, ensuring that strategies remain data-driven…