Media & Analytics Director

Position: Media & Analytics Director Role at RBC
Join RBCx as the Director of Media and Analytics, where you will own critical strategies for measurement and optimization in Toronto. This role combines technical acumen and strategic execution, working on-site 3-4 days weekly.

As a leader in this position, you will oversee a team of specialists to enhance marketing performance through data-driven decisions. You'll develop innovative tagging systems, craft actionable insights, and shape budgeting frameworks that correlate with ROI. Your collaboration will embody the synergy between analytics and media operations.

Key Responsibilities:

• Manage measurement and optimization for all digital channels

• Create a robust tagging infrastructure for data collection

• Establish frameworks for budget allocation and marketing effectiveness

• Spearhead strategic A/B testing initiatives

• Develop and nurture a team of skilled professionals

Requirements:

• 8–12 years of experience in relevant fields

• Skilled in SQL and Python programming

• Proven track record in managing large-scale media budgets

• Knowledge of advanced testing and experimental methodologies

• Background in financial services or regulated industries

Drive impactful change through your media expertise in this Director role at RBCx.
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