Search Discoverability Specialist (SEO​/ AEO

About the role

NVISION is looking for a Search Discoverability Specialist (SEO/AEO) to help our clients become more visible, credible, and findable across traditional search engines, AI answer engines, local search, and third-party discovery platforms.

This role goes beyond traditional SEO. We are looking for someone who can combine technical SEO, AEO strategy, content planning, and hands-on copywriting to help clients show up where people are searching, asking questions, comparing options, and making decisions.

The ideal candidate is not only able to identify SEO and AEO opportunities, but can also write and optimize the content needed to act on those opportunities. This includes blog content, service page copy, location page copy, FAQ sections, comparison sections, metadata, internal linking recommendations, and page update copy.

At NVISION, we approach SEO and AEO through a broader discoverability framework built around four systems:
Findability, Trust, Relevance, and Presence. This role will help strengthen those systems across client websites, content strategies, local search profiles, and off-platform visibility.

What you’ll own

Findability

You will help ensure client websites can be accessed, understood, parsed, and cited by search engines and AI systems.

Responsibilities include:

• Conducting technical SEO audits across crawlability, indexation, redirects, XML sitemaps, robots.txt, canonical tags, Core Web Vitals, mobile usability, and site architecture.
• Identifying and prioritizing technical issues based on their impact on machine access, user experience, and organic performance.
• Reviewing AI crawler access and bot management considerations, including GPTBot, Claude Bot, Perplexity Bot, Google-Extended, and other emerging crawlers.
• Recommending robots.txt directives, server-level access considerations, and log file monitoring where relevant.
• Supporting structured data recommendations and implementation across Organization, Service, Local Business, FAQ, Article, Product, How To, and other relevant schema types.
• Improving page structure so content is easier for search engines and AI systems to extract, including clear headings, semantic HTML, concise answer sections, FAQs, comparison tables, step-by-step sections, and descriptive internal links.
• Reviewing internal linking, URL structure, breadcrumbs, navigation hierarchy, orphan pages, and link depth to improve content discoverability.

Trust

You will help clients build stronger credibility signals that make them more likely to be trusted, ranked, cited, and recommended.

Responsibilities include:

• Supporting authority-building strategies through backlink analysis, competitor link gap reviews, digital PR opportunities, partnership opportunities, and relevant third-party placements.
• Auditing brand entity consistency across directories, social profiles, Google Business Profile, review platforms, and other public references.
• Supporting review signal strategies, reputation visibility, and response recommendations where relevant.
• Recommending improvements to E-E-A-T signals, including author bios, expert attribution, case studies, proprietary insights, client proof, original research, and credential-based content.
• Helping clarify brand, service, location, and author entities through schema, same
  
  As references, internal links, and consistent external profile alignment.
• Monitoring brand mentions, competitor mentions, and source credibility signals across relevant platforms.

Relevance

You will help ensure client content is aligned with the real questions, search behaviours, and decision-making needs of their audiences.

Responsibilities include:

• Conducting search intent research, keyword research, AI prompt-style research, and conversational query analysis.
• Mapping queries and topics by buyer stage, intent type, service area, location, and decision-making need.
• Building topical authority recommendations through pillar pages, content clusters, internal linking strategies, and content sequencing.
• Performing content gap analysis to identify where clients are missing from important queries, topics, AI responses, competitor comparisons, and decision-stage conversations.
• Reviewing…