Data & Insights Analyst

Salary Range: $51,000.00 To $60,000.00 Annually

Join us to help break the barriers to education that steal children’s choices one by one until they have none. Together, we can foster an environment where education unlocks a world of choices, nurturing creativity, resilience, and hope for a better tomorrow. At Children Believe, we won’t stop until every child can dream fearlessly and grow up to live the life they choose to live.

Children Believe is currently recruiting for the following position:

The Data & Insights Analyst is the data engine of Children Believe's Marketing & Development (M&D) division. This role is responsible for turning raw data into clear, actionable intelligence — ensuring the division runs on facts, not assumptions, and that every team has the reporting and insights it needs to make smarter decisions and demonstrate impact.

Reporting to the Manager, M&D Operations, this role owns the integrity and usability of M&D's CRM data, manages the full reporting and dashboard ecosystem, and drives innovation in how the division uses digital data and AI-powered tools. It is a hands‑on, execution‑focused role with real strategic value — the outputs produced here directly shape how the CMDO and M&D Directors measure performance, allocate resources, and tell their story to donors and stakeholders.

This is an ideal role for an analytically strong early‑career professional who is eager to grow, build meaningful systems, and see their work directly connected to a mission that changes children’s lives.

• Build, maintain, and continuously improve M&D's suite of performance dashboards and KPI reports — ensuring every team has timely, accurate visibility into what matters most.
• Produce the monthly M&D KPI dashboard for the CMDO and Directors, incorporating charts, trend analysis, and narrative highlights.
• Develop standardized reporting templates that reduce manual effort and increase consistency across the division.
• Respond to ad hoc data and reporting requests from M&D Directors and the CMDO with accuracy and speed.
• Proactively surface insights, anomalies, and trends — don't just report the numbers, explain what they mean.

• Own the quality and reliability of M&D's CRM data — including donor records, contact information, gift history, and segmentation — ensuring it is clean, consistent, and complete.
• Design and implement data entry standards, hygiene protocols, and audit processes to prevent data degradation over time.
• Lead regular data clean‑up initiatives: deduplication, record merging, field standardization, and validation.
• Build CRM queries, segments, and lists to support fundraising campaigns, donor communications, and strategic analysis.
• Act as the go‑to resource for CRM data questions across M&D — supporting teams in getting the most out of the system.
• Liaise with the CRM platform provider and IT as needed on system issues, upgrades, and data imports/exports.

• Manage and interpret data from digital channels including website analytics (Google Analytics), SEO platforms, email marketing tools, and social media insights.
• Ensure digital data sources are properly connected, consistently tracked, and integrated into M&D reporting where relevant.
• Monitor digital performance trends and provide regular reporting to the Digital & Community Engagement team and the CMDO.
• Support campaign measurement and attribution — helping teams understand what is driving donor acquisition, engagement, and conversion.
• Research, pilot, and implement AI‑powered tools that improve reporting efficiency, data quality, and analytical depth across M&D.
• Identify repetitive or manual data tasks that can be automated — and build or configure solutions to eliminate them.
• Stay current on emerging data and AI tools relevant to non‑profit fundraising and digital marketing; bring recommendations to the Manager, M&D Operations.
• Support the broader M&D team in developing data literacy and comfort with new tools through documentation, training, and hands‑on support.