Category Manager; Mandarin and English

Join to apply for the Category Manager (Mandarin and English) role at Pacific Smoke International Inc.

Hybrid (4 days on-site) – Markham, Ontario, Canada

Base pay range: CA $70,000.00/yr - CA $90,000.00/yr. The actual pay will be based on your skills and experience.

Pacific Smoke International Inc. (PSI) is Canada’s leading distributor of electronic vaporizers and manufacturer of award-winning vaping products. PSI’s mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As a Category Manager, you’ll oversee the performance of external brands and new product launches, leading go‑to‑market strategies and financial performance.

• Work closely with Senior Manager, Brand Marketing, and other department managers to develop and execute external brand/portfolio strategies.
• Oversee the brand development process from research to sales strategies for entire external brands.
• Deal with external brand owners and manufacturers to continuously optimize product selection and portfolio strategy.
• Collaborate with cross‑functional teams—including marketing intelligence, product development, digital marketing—to build external brands and products set for success.
• Continuously assess the competitive landscape and consumer insights to identify trends, weaknesses, opportunities, and threats.
• Assess brand/product performance; strategically add new products, evolve promotional strategies, and minimize slow‑moving SKUs.
• Strategize and oversee go‑to‑market launch strategies and conduct post‑mortem analyses to measure effectiveness and refine tactics.
• Manage brand financial performance and the brand marketing budget.
• Generate and analyze reports from sales, digital marketing analytics, and other data sources to improve strategies.
• Assume line‑manager duties: define, measure, and report major KPIs to senior management.
• Collaborate with Marketing on merchandising and guide point‑of‑sale materials to increase brand awareness.
• Create engaging presentations for cross‑functional departments and key stakeholders.
• Serve as the main contact for brand‑related topics across sales, product development, supply chain, and related functions.
• Manage the brand planning calendar; coordinate cross‑functional activities, timelines, and deliverables.
• Perform other related duties as assigned.

• Mandarin speaking is required.
• Knowledge of vape (cannabis or tobacco) industry product, supplier, and sales is preferred.
• Proven advanced negotiation and contract management skills.
• Ability to identify, quantify, and mitigate procurement risks.
• Ability to develop actionable strategies and oversee execution.
• Strong cost‑benefit and business analysis abilities.
• 2–3 years of experience in product/category management or related field.
• Strong communication, presentation, and cross‑functional collaboration skills.
• Experienced project management skills.
• Presence: able to confidently communicate brand status and strategy.
• Self‑starter: takes action without significant direction and engages leadership when needed.

• Total compensation package including group benefits and year‑end performance bonus.
• Ongoing learning and development opportunities.
• Three weeks of vacation.
• Awards for top performers and employee tenure.
• Unique opportunity to impact a US $25 billion industry.
• Supportive, humble team environment.
• Product at distributor pricing for employees.
• Company events.

Pacific Smoke International is an equal‑opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), PSI is committed to providing accommodations for people with disabilities throughout the recruitment process.