Senior Product Marketing Manager

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Role at a Glance
Dealer‑FX is looking for a Senior Product Marketing Manager to bring clarity and focus to how we talk about our products—internally and externally. In this role, you’ll own product positioning, messaging, and go‑to‑market strategy, partnering closely with Product leadership and Product Managers to help the organization better understand who our products are for, why they matter, and how they’re differentiated. This role sits at the intersection of Product, Sales, and Marketing, with a strong center of gravity in Product.

This is an existing vacant, full‑time opportunity.

What You’ll Own

Own product positioning and messaging across our product portfolio

Define buyer personas and segmentation that guide product and go‑to‑market decisions

Lead go‑to‑market strategy and narratives for product launches

Develop sales enablement narratives that clearly articulate value and differentiation

Own competitive intelligence and market insights

How You’ll Grow Here

Shape narratives across multiple products and customer segments (Problem Complexity & Scale)

Deepen your expertise in positioning, market insight, and product storytelling (Skill Development)

Opportunity to grow into leading Product Marketing as the organization matures (Progression & Clarity)

Who This Role Is For

Enjoys shaping how products are understood, not just how they’re described

Is comfortable challenging Product Managers when value is unclear

Thinks deeply about buyers, alternatives, and differentiation

Wants to build product marketing the right way

How We Work

Product and Product Marketing partner early and often

We value clarity over volume

We expect healthy debate and strong judgment

We focus on outcomes, not artifacts

What You Bring

Several years of experience in Product Marketing

Strong understanding of positioning, messaging, and go‑to‑market strategy

Comfort working closely with Product Managers and leadership

Ability to influence without formal authority

Strong market and customer insight skills

Who We Are
Dealer‑FX builds software that helps automotive retailers run their service operations more efficiently and deliver better experiences to their customers. Since 2007, we’ve focused on simplifying complex workflows in service departments through strong data integrations and mobile‑first tools. Dealer‑FX works with automotive OEMs and dealerships across North America, supporting millions of consumer interactions each year. Our platform helps dealers increase efficiency, profitability, retention, and brand loyalty, while giving consumers greater convenience, transparency, and trust when servicing their vehicles.

Dealer‑FX is a wholly owned subsidiary of Snap‑on Incorporated (NYSE: SNA), which acquired the company in 2021.

What’s in it for you?

Opportunities for growth as the company and product continue to scale

Competitive compensation packages

Flexible work arrangements that support work‑life balance

Ongoing training and professional development

Group health and dental benefits

Employee Assistance Program

Three weeks of paid vacation

Team events and company‑wide gatherings

Expected total compensation range: $125,000 – $165,000.

No unsolicited agency referrals. Dealer‑FX is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities.

At Dealer‑FX, we may use artificial intelligence (AI) tools to support certain parts of our hiring process. These tools are designed to assist our recruitment and hiring teams, but they never replace decisions made by real people. We take a human‑first approach to hiring, ensuring that your experience, personality, and potential are evaluated by people, not algorithms. All final hiring decisions are made by humans.

If you would like more information about how your data is processed, please contact us.

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