Brand Marketing Specialist

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Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers.

But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.

Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture.

We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

The Brand Marketing Specialist supports the planning, development and execution of Hyundai Canada's brand advertising initiatives across broadcast, print, web, CRM, retail and digital channels. Working closely with internal teams, agency partners and cross-functional stakeholders, this role helps ensure campaigns are delivered on time, on budget and aligned with Hyundai's brand objectives.

This role serves as a key lead for advertising production, product launches, model year changeovers, claims management, brand stewardship and customer-facing campaign communications. The Brand Marketing Specialist will also support production requirements for select sponsorship initiatives as needed.

Brand Advertising & Campaign Management

• Support the execution and delivery of integrated brand advertising campaigns.
• Coordinate campaign timelines, deliverables, approvals and production schedules.
• Work with agency partners and internal stakeholders to ensure campaigns align with business objectives and launch timing.
• Monitor campaign progress and support successful execution across all channels.

Advertising Production Management

• Lead production and delivery of advertising assets across broadcast, print, CRM, web, POP and digital channels.
• Manage workback schedules, timelines, approvals and asset delivery.
• Coordinate reviews with Product Planning, Legal, CRM, PR, Events and agency partners.
• Support production requirements for sponsorship and hockey-related initiatives where advertising assets, approvals or production coordination are required.
• Ensure all materials are delivered accurately on time and within budget.

Product Marketing & Vehicle Launches

• Maintain the vehicle launch calendar and support launch readiness activities.
• Coordinate marketing-related model year changeover activities.
• Partner with Product Planning and agency teams to ensure accurate product information across all marketing channels.
• Communicate product updates and priorities to internal teams and agency partners.

Claims, Awards & Compliance

• Serve as the Claims Lead for Brand Communications.
• Maintain the claims tracker, including substantiation, usage rights and approvals.
• Coordinate claim audits and ensure compliance across all advertising channels.
• Support award submissions and implementation of award-based marketing claims.

CRM, Web & Customer Communications

• Support website and CRM content related to campaigns, launches and customer communications.
• Ensure consistency of messaging, claims and product information across customer touchpoints.
• Support the development of mid-funnel campaigns that drive product consideration.

Asset Management & Brand Stewardship

• Manage Hyundai Global assets, imagery, video content and creative tools for the Canadian market.
• Ensure internal teams and agency partners utilize approved assets and resources.
• Act as a steward of the Hyundai brand, ensuring consistency across all customer-facing communications.

Budget & Project Administration

• Track advertising production and project budgets.
• Maintain project documentation, timelines and budget reports.
• Support status reporting and project updates as required.

• Undergraduate degree in Marketing, Business, Communications or related discipline, or an equivalent combination of education and experience.
• 5+ years of experience in marketing, advertising or brand communications.
• Experience managing multiple projects and working with agency partners.
• Automotive industry experience is considered an asset.

• Marketing…