Associate Trade Marketing Manager

Job Description

Are you someone who loves developing, leading and driving highly impactful omnichannel retail programs? Who loves to flex your creativity and event planning skills?

As our Associate Trade Marketing Manager, you'll support retail planning and activation across select accounts in partnership with Key Account Managers. You'll use data and insights to help shape strategic business plans, support collaboration with retail partners, and contribute to shopper-focused campaigns that connect with adults, parents, gift givers, shoppers, and consumers. You'll work across the LEGO® brand marketing ecosystem, helping deliver strong campaign execution through planning, activation, measurement, and learning.

• Proven experience in consumer product retail, events marketing, or a related field.
• Built marketing activation plans that drove demand and measurable business outcomes.
• Managed briefs and evaluated creative solutions across marketing initiatives.
• Led agency partnerships or agency-side marketing projects.
• Executed digital commerce and retail market activation programs.
• Oversaw budget management within marketing campaigns or projects.

• Supported shopper marketing campaigns tied to key retail occasions or priorities.
• Applied data and insights to develop strategic business recommendations.
• Coordinated multiple concurrent projects with clear delivery against deadlines.
• Presented campaign results and recommendations to business leaders or retail partners.

• Support strategic business plan proposals using data and insights, and present recommendations during key retail planning and collaboration meetings.
• Partner with the Trade Marketing team and Americas Regional Retail team to help deploy global trade strategies across select accounts.
• Collaborate with Sales Account Teams and agency partners to deliver audience‑first campaigns and activations.
• Contribute to shopper‑focused campaign planning, activation, and selling‑in tied to key occasions and priorities.
• Track measures of success, complete after‑action reviews, and share learning locally and regionally.
• Help deliver successful trade marketing campaigns during your first year in the role.

If you've worked in a role where you supported retail activation, collaborated with account teams, and helped bring campaigns from planning through measurement, you'll feel at home here. What matters most is a track record of turning insights into action and delivering strong campaign execution.

You'll join the trade marketing pillar within a broader team that includes Brand Marketing, Trade Marketing, Brand Relations, and Marketing Performance & Planning. Reporting to the Head of Marketing, you'll work in a hybrid rhythm and collaborate closely with colleagues across functions. We're looking for someone who enjoys working with others, adapts well to change, takes ownership, communicates clearly, brings new ideas forward, and pays close attention to detail.

Success means strengthening LEGO® brand presence across retail through thoughtful planning, activation, tracking, and continuous improvement. You'll work closely with the Trade Marketing team and a range of retail partners to help deliver exciting campaigns and ensure each activation contributes to annual marketing priorities. Over time, you'll become a trusted partner in turning strategy into effective retail execution.

• No relocationassistanceis offered for this position.

The annual base salary for this position has a range from $95,458.00 - $ based on anticipated responsibilities, market benchmarks, and organizational set‑up. The LEGO Group carefully…