Creative Lead

Position: Performance Creative Lead
Clearoute Inc. is a professional services company that helps businesses grow through various offerings, including branding, marketing, web development, and consulting. We have been in the industry for over 25 years, establishing ourselves as a trusted growth partner. We pride ourselves on innovative solutions, effective communication, and rigorous planning to ensure our client's requirements are met in a timely and effective manner.

WHO WE ARE LOOKING FOR
You’ve made ads that moved the numbers, and you can show the results. At Clearoute, performance is the standard the work is judged by.

We’re a direct-response growth agency running large-scale paid media and communications across Meta, Google, email, SMS, Whats App, and other channels for nonprofit and commercial clients. Creative and messaging are among our biggest growth levers, and we’re hiring a Performance Creative Lead to own them end to end: the creative direction, the messaging strategy, the team behind the work, and the testing engine that keeps it winning.

This is a senior, high-ownership role. You will not wait on briefs from a brand team or simply polish someone else’s vision. You will set the performance creative and messaging direction, build the operating system, lead specialists across video, design, and copy, and be accountable for what the work returns across paid media, email, SMS, and Whats App.

You will be measured on metrics such as hook and hold rates, CTR, conversion rate, CPA, ROAS, revenue, click-through rate, and creative longevity, depending on the channel and campaign objective.

What You’ll Own
Creative and messaging direction
You are accountable for the quality, consistency, and performance of video, static, and copy across paid ads, email, SMS, Whats App, landing pages, and related campaign touchpoints. You will guide the concepts, hooks, offers, appeals, subject lines, message sequencing, calls to action, and visual direction, while directing the specialists responsible for execution. You will hold the quality bar and ensure every asset and message is built for the channel, audience, offer, and objective.

A high-volume testing engine
Build and manage a rolling calendar of hooks, angles, formats, offers, and concepts. Scale what wins, refresh what fatigues, retire what does not perform, and keep the next meaningful test ready for market.

Performance-led briefs and messaging frameworks
Turn campaign data, audience insights, winning patterns, and client objectives into sharp, actionable briefs and messaging frameworks. These should guide paid creatives as well as email, SMS, and Whats App campaigns, reducing ambiguity, improving first-round quality, and shortening revision cycles.

Team leadership
Lead a distributed team of editors, designers, and copywriters, including craft leads working across time zones. Set clear standards, develop talent, delegate effectively, and hold the team accountable for both quality and output.

AI-enabled creative production
Establish how the team uses generative image, video, copy, and editing tools across ideation, variations, localization, production, and iteration. You should be hands-on, current, and capable of helping the team adopt better workflows rather than simply requesting more AI use.

Media, lifecycle, and analytics partnership
Work closely with media buyers, email and SMS teams, project managers, and analytics to understand what is driving performance, identify creative and messaging gaps, and ensure fresh concepts consistently feed paid media and direct-response communications.

Creative operations
Build an approval and quality-control system that maintains a high standard without making you the permanent bottleneck. Over time, clear delegation and strong craft leads should…