Head of Marketing

BMO is an organization driven by a shared

Purpose:

Boldly Grow the Good in business and life. It calls on members of its team, to create lasting, positive change for its customers, its communities, and its people. By working together, innovating, and pushing boundaries, BMO transforms lives and businesses, and powers economic growth around the world.

As a contract worker on the BMO team, you are valued, respected, and heard, and you have more ways to grow and make an impact. BMO strives to help you make an impact from day one – for yourself and BMO's customers.

BMO is currently sourcing for a Marketing Coordinator position on a 12 - month contract.

You're exposed to more than a typical marketing role - you can broaden your skillset

Here are some of the key requirements and responsibilities included in this role:

• Working with Senior Marketing Manager to create business case for content driven communications across lifecycle and/or acquisition, demonstrating the value of content-based marketing to attract new customers and increase existing customers loyalty.
• Utilizing existing, internal BMO investing news and educational material to develop new digital content for BMO Investorline clients, with the aim to increase engagement, use of tools and each product.
• Analyzing results of content-based communications, reporting to line of business and further refine to continuously improve defined key performance indicators KPIs.

• Collaborating with Senior Marketing Manager and Marketing Managers to develop campaign strategy and obtaining approval from key stakeholders.
• Production and submission of campaign briefs for either internal Centre of Excellence (COE) or external agency partners.
• Develop campaign data targeting matrices to identify client groups for targeting and post campaign measurement.
• Review, approve and ownership of campaign work back schedules, for both creative and data, sharing key milestones with stakeholders where necessary.
• Ensure that creative/marketing content adheres to BMO standards and align to project objectives.
• Lead Q/A and UAT prior to campaign deployment
• Manage the approval process from all stakeholders during campaign development through to Q/A from line of business, legal, compliance and translation.
• Provide reporting analysis on campaigns such as clicks, opens, assets acquired etc.
• Recommend campaign improvements to further optimize email and client engagement KPIs.

• Identify areas of opportunity to increase production efficiencies to deliver business objectives.
• Collaborate with Marketing Managers and Senior Marketing Manager to improve customer experience and customer engagement through new strategies and campaign recommendations.
• Review communication and competitor trends, again recommending areas where BMO Wealth could utilize changes for improvement.

• Work closely with internal COE (Centre of Excellence) and external agency partners to successfully deliver campaign projects.
• Collaborate with analytics partners, pre and post campaign to refine and evolve campaign deliverables continuously.
• Liaise with colleagues across the BMO enterprise, leveraging expertise, experience and knowledge to provide our customers with consistent and cohesive experience.

Marketing Communications: 2 years (Required)
Project Coordination/Administration: 1 year (Required)
MS Office: 2 years (Required)
Banking/Financial Industry: 1 year (Desired)

Undergraduate Degree or Diploma

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