Brand Manager at Sofina Foods

Drive brand growth as Brand Manager for Sofina Foods. Manage strategies, innovation, and communications to enhance brand equity and profitability in a competitive market.

Reporting to the Senior Brand Manager for Specialty Deli, you will create marketing strategies aligned with business objectives. You will support brand planning and use market insights to identify growth opportunities. This role emphasizes collaboration with various teams and effective communication to maintain brand integrity.

Key Responsibilities:

• Develop and execute annual brand strategies for assigned brands

• Initiate new product development and feasibility studies

• Manage integrated marketing campaigns across multiple channels

• Oversee brand content creation and community engagement

• Monitor performance and optimize marketing spend

Requirements:

• Degree in Business or Marketing discipline

• 3-5+ years of CPG brand marketing experience

• Strong understanding of digital marketing landscapes

• Excellent analytical and communication skills

• High proficiency in MS Office applications

Bring your strategic mindset and passion for branding to enhance the Sofina portfolio.