Director of Retail Sales Metro

Elevate retail success with Sofina as the Director of Retail Sales - Metro. Drive profitability, growth, and account penetration across all Metro banners while building strong customer relationships.

Reporting to the Vice President, you will optimize sales and oversee operational strategies for Metro Ontario, Metro Quebec, Food Basics, and Super

C.

Your role will focus on developing annual business plans, managing forecasting, and driving profitable volumes for both branded and private label products.

Key Responsibilities:

• Achieve annual volume and margin targets for Retail Sales

• Develop strategic business plans aligned with company goals

• Oversee sales forecasting across all Metro retail banners

• Establish key business relationships for growth and profitability

• Execute merchandising support plans for proprietary products

Requirements:

• Bilingual preferred for effective communication

• University degree or college diploma with 5-7 years experience

• Experience in the protein industry favored

• Proven track record in selling branded and private label products

• Willingness to travel to Montreal as needed

Lead retail sales initiatives and contribute significantly to Sofina's growth in the Metro marketplace.