Director of Tranformers Sales

We are seeking an experienced and commercially driven Director of Sales to lead our sales function during an exciting period of growth. This is a strategic leadership role responsible for developing and executing the company's sales strategy, driving new business opportunities, expanding key customer relationships, and leading a high-performing sales team within the transformer manufacturing sector. The successful candidate will have a proven track record of delivering revenue growth in a manufacturing or industrial environment and will be passionate about building strong customer partnerships while developing and motivating successful sales teams.

Key Responsibilities Develop and implement a comprehensive sales strategy aligned with the company's growth objectives. Lead, mentor, and inspire the sales team to achieve ambitious revenue and profitability targets. Identify and secure new business opportunities across utilities, industrial, renewable energy, infrastructure, and OEM markets. Build and maintain strategic relationships with key accounts, ensuring exceptional customer service and long-term partnership development. Manage the sales pipeline, forecasting, budgeting, and performance reporting to support business planning.

Work collaboratively with engineering, operations, production, and senior leadership to deliver commercially successful customer solutions. Negotiate commercial agreements and major contracts while protecting company profitability. Monitor market trends, competitor activity, and customer requirements to identify opportunities for business growth. Represent the company at customer meetings, exhibitions, and industry events. Drive a culture of accountability, continuous improvement, and customer excellence across the sales function.

The ideal candidate will demonstrate:
Proven experience leading sales teams within a manufacturing, engineering, or industrial business, ideally within the transformer or electrical equipment industry. A strong track record of creating new business opportunities and delivering sustained revenue growth. Extensive experience managing and developing key customer accounts. Exceptional leadership skills with the ability to coach, motivate, and develop high-performing teams. Strong commercial awareness with excellent negotiation and influencing skills.

Experience developing sales strategies, forecasts, budgets, and KPIs. Excellent relationship-building and stakeholder management abilities across all organisational levels. A proactive, results-oriented approach with the ability to thrive in a fast-growing business environment. Strong communication and presentation skills. Willingness to travel to customer sites and industry events as required. Key Competencies Strategic Sales Leadership Business Development Account Management Team Leadership and Development Commercial Negotiation Revenue Growth Customer Relationship Management Market Development Sales Forecasting and Pipeline Management Cross-Functional Collaboration Within this role, you will successfully build and lead a high-performing sales organisation, deliver sustainable revenue growth, strengthen strategic customer relationships, expand into new markets, and play a pivotal role in shaping the future success of a growing transformer manufacturing business.