Assistant Vice President Brand Strategy, Marketing, and Communications

Hot Job

MARSHALL, TX 75670

Position Type

Full Time

Position Summary

The Assistant Vice President for Brand Strategy, Marketing, and Communications leads brand strategy, marketing, and communications for Wiley University. This leader owns the Wiley brand, sets its strategic direction, and directs how the university shows up across every channel: web, digital, social, email, print, media, signage, and campus communications. Reporting directly to the Office of the President and partnering with the President's Executive Cabinet, the Assistant Vice President turns institutional priorities into integrated campaigns that grow enrollment, strengthen retention, raise visibility, and engage alumni and supporters.

The ideal candidate is a strategic brand leader, a disciplined manager of people and production, and a partner who uses data to decide what to say, to whom, and when.

• Leads the strategy, planning, and execution of all university marketing and communications, ensuring one consistent Wiley brand across every division, office, and channel
• Develops and executes an annual integrated marketing and communications plan aligned with the university strategic plan and the, University Strategic Plan and Strategic Enrollment Management Plan
• Serves as steward of Wiley brand standards, including visual identity, logo usage, color palette, typography, and voice; approves university facing marketing materials before release
• Directs paid, owned, and earned media strategy, including digital advertising, search, social, video, print, outdoor, and event marketing
• Manages the marketing and communications budget, agency and vendor relationships, and return on investment reporting

• Directs and evaluates all marketing and communications staff; leads hiring, onboarding, professional development, and coaching
• Establishes departmental workflows, a university wide project intake process, production schedules, and service standards for campus partners
• Tracks and reports key performance indicators, including web and SEO performance, email engagement, social growth, earned media, campaign conversion, and cost per lead
• Represents marketing and communications at cross-divisional meetings and institutional functions
• Cultivates a division culture of excellence, accountability, creativity, and recognition

• Partners with the Division of Enrollment Management and Strategic Retention, including the Office of Admissions and Recruitment and the Office of Student Success and Strategic Retention, to plan marketing across the full student life cycle, from inquiry and application through yield, onboarding, persistence, and graduation
• Uses Admission Pros CRM data, in coordination with the Office of Admissions and Recruitment, to segment audiences and build enrollment campaigns, communication flows, and content calendars
• Collaborate with the Office of Financial Aid so that affordability, aid, and deadline messaging is clear, accurate, timely, and family friendly
• Leads marketing support for recruitment events, yield campaigns, summer melt prevention, new student onboarding, and continuing student retention campaigns

• Oversees the university website and digital properties, including content governance, SEO, accessibility, analytics, and user experience
• Directs university social media strategy, platform management, content standards, and community engagement
• Oversees photography, video, and digital content production that showcases Wiley students, faculty, staff, and alumni
• Evaluates and adopts marketing technology and AI driven tools that improve efficiency and performance

• Leads media relations strategy, including story pitching, press inquiries, and relationships with regional, national, and HBCU focused journalists
• Serves as chief communications advisor to the President and oversees presidential and institutional messaging, ensuring the President and senior leadership are supported with accurate, timely communications
• Manages issues and crisis communications protocols in coordination with the President and senior leadership
• Uses media monitoring, social listening, and consumer intelligence tools to track reputation, sentiment, and earned media

• Oversees…