Director of Sales Strategy; Waco

Join to apply for the Director of Sales Strategy role at Texas State Technical College
.

Are you someone who strives for excellence, values accountability, provides the best service, and demonstrates unwavering integrity? Our talented team members across the state follow the behaviors, beliefs, and outcomes of these core values to ensure that our vision is met. If you’re ready to join the TSTC family and make great memories, please complete our application process.

The Director of Sales Strategy leads the development and execution of strategic sales initiatives that advance TSTC’s mission of delivering innovative education and workforce training. This role collaborates with leaders across divisions to design go‑to‑market strategies for credit programs, workforce training, and dual enrollment programs. The Director also guides campus and program launch strategies, ensuring alignment with institutional priorities, enrollment goals, and market demand.

Partnering closely with Enrollment, Instructional, and Marketing teams, the leader translates program priorities into actionable sales strategies, monitors performance, and optimizes results across multiple touchpoints.

The employee will demonstrate TSTC Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Consult, advise, and co‑develop sales strategies supporting revenue‑generating activities, including credit programs, workforce training, dual enrollment, bookstore, and foundation initiatives. Collaborate with Marketing, Creative, and Digital teams to align messaging, campaigns, and outreach with sales objectives. Analyze competitive landscapes and market opportunities to inform program positioning and growth.

Partner with senior leaders to design and implement launch strategies for new programs and campuses. Develop rollout and sales execution plans for new technical and workforce programs. Coordinate cross‑division launch activities to ensure readiness, visibility, and market adoption.

Work closely with Enrollment and Instructional teams to design and support sales execution strategies. Define sales activities, processes, and tracking mechanisms to measure impact and outcomes. Provide clear reporting and insights on sales performance to leadership teams.

Design and implement sales training programs for recruiters, faculty, and other team members engaged in sales processes. Build training modules to strengthen consultative selling, relationship management, and program value communication. Ensure consistent, high‑quality sales practices across all divisions and touchpoints.

Collaborate with leadership to set enrollment targets and support capacity planning. Lead enrollment forecasting, leveraging data and analytics to inform institutional planning and resource allocation.

Serve as the bridge between institutional leadership, Enrollment, Instruction, and Marketing divisions to ensure alignment of sales strategy with institutional priorities. Provide thought leadership on sales methodologies, pipeline development, and strategic planning. Contribute to a culture of accountability, collaboration, and continuous improvement across the sales function.

Education, Experience, & Skills

• Bachelor’s degree or equivalent experience in Business, Marketing, Education Administration, or related field.
• 7+ years of progressive experience in sales strategy, enrollment management, or market development.
• Proven experience designing and implementing go‑to‑market strategies in higher education or workforce training sectors.
• Demonstrated success in enrollment forecasting, capacity planning, and sales operations.

• Experience designing and delivering sales training programs.
• Knowledge of higher education enrollment models, workforce training markets, and dual enrollment programs.

• Strategic Planning & Execution – Develops…