Product Marketing Manager - IBU

Are you looking to make an impact in the process control industry? We are an equal opportunity organization looking for a leader to develop marketing strategies for new products and solutions as part of an industry-leading business unit, passionate about understanding and solving our customers' critical control valve needs!

• Understanding Market trends
  • Research, monitor and communicate dynamics in global regions such as segment growth, new opportunities, industry trends, strategic account dynamics and competitive intelligence that impacts business performance
  • Maintain knowledge base of competitive products on the market
  • Analyze adjacent markets and acquisition targets
• Identifying Market needs
  • Conduct market research and voice-of-customer surveys and translate into market requirements and customer value propositions for current and future products/features.
  • Travel to customer and sales channel sites to interact face-to-face and understand needs.
  • Identify target market needs that can be effectively pursued by developing strong and feasible business cases
• New Product Development
  • Develop business plans and product requirements for new products identified from market research
  • Develop, clarify and maintain product requirements and effectively communicate them to engineering teams to ensure alignment with market needs
  • Communicate product vision, target market, and progress with key internal and external stakeholders across Sales, Marketing, Engineering, and leadership to gather feedback and maintain alignment
• New Product Launch and Ramp Up
  • Manage field trials and new product introduction programs for early customer adoption
  • Develop marketing collateral, bulletins and training on new products being released
  • Assist in the analysis of business trends like bookings, market participation, run rates, quote conversion rates, etc. and propose corrective strategies where applicable

You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

• B.S. in Engineering or B.A. in Marketing and a minimum of 5 years of related experience
• Experience in process engineering, sales, business development, or marketing

• Experience in technical sales, market analysis, or business development in the industrial automation market
• MBA

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact.

We believe diverse teams, working together, are key to driving growth and delivering business results. We provide flexible time off plans, including paid parental leave, vacation and holiday leave.

Marshalltown, Iowa, combines the charm of a close-knit community with the conveniences of a thriving city. Located in central Iowa, less than an hour from both Des Moines and Ames, Marshalltown offers easy access to urban amenities while providing a variety of local outdoor recreation activities like hiking, biking, golf, swimming, and exploring local parks. With its affordable cost of living, excellent schools, and vibrant diverse local culture, Marshalltown is a welcoming place to call home!
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Emerson will only employ those who are legally authorized to work in the United States. This position is not for which sponsorship will be provided. Individuals with temporary visas such as E, F‑1, H‑1, H‑2, L‑1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.