Product Marketing Manager

In this Role, Your Responsibilities Will Be:

• Understanding Market trends
  • Research, monitor and communicate dynamics in global regions such as segment growth, new opportunities, industry trends, strategic account dynamics and competitive intelligence that impacts business performance
  • Maintain knowledge base of competitive products on the market
  • Analyze adjacent markets and acquisition targets
• Identifying Market needs
  • Conduct market research and voice-of-customer surveys and translate into market requirements and customer value propositions for current and future products/features.
  • Travel to customer and sales channel sites to interact face-to-face and understand needs.
  • Identify target market needs that can be effectively pursued by developing strong and feasible business cases
• New Product Development
  • Develop business plans and product requirements for new products identified from market research
  • Develop, clarify and maintain product requirements and effectively communicate them to engineering teams to ensure alignment with market needs
  • Communicate product vision, target market, and progress with key internal and external stakeholders across Sales, Marketing, Engineering, and leadership to gather feedback and maintain alignment
• New Product Launch and Ramp Up
  • Manage field trials and new product introduction programs for early customer adoption
  • Develop marketing collateral, bulletins and training on new products being released
  • Assist in the analysis of business trends like bookings, market participation, run rates, quote conversion rates, etc. and propose corrective strategies where applicable

You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

• B.S. Engineering or B.A. in Marketing and a minimum of 5 years of related experience or MBA with 2+ years experience
• Experience in process engineering, sales, business development, or marketing

• Experience in technical sales, market analysis, or business development in the industrial automation market
• MBA with 5+ years industry experience

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

Marshalltown, Iowa, combines the charm of a close-knit community with the conveniences of a thriving city. Located in central Iowa, less than an hour from both Des Moines and Ames, Marshalltown offers easy access to urban amenities while providing a variety of local outdoor recreation activities like hiking, biking, golf, swimming, and exploring local parks. With its affordable cost of living, excellent schools, and vibrant diverse local culture, Marshalltown is a welcoming place to call home!