Marketing Manager, US Professional Services

Marketing Manager, US Professional Services

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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Marketing Manager, US Professional Services role is accountable for the achievement of key marketing goals for the Services product line. The role strengthens our service organization’s ability to advance value‑added products and programs that increase the market impact of our offerings. They provide leadership for service offerings to ensure market/customer focused projects deliver growth while meeting customer expectations.

This role defines and/or influences the development and drives the execution of functional or product line plans through a deep understanding of target markets and products. The position has significant impact across multiple functions and levels of the service organizations, including platform and regional leadership. The role will lead US regional service marketing initiatives and will represent service marketing as a member of key platform development core teams, helping deliver new offerings and infuse service marketing at all levels of the business.

The Service Marketing Manager demonstrates marketing expertise through specific skills and knowledge including service and technical product development & management, marketing planning, pricing and financial forecasting.

• Accountable for delivery of customer-driven service offerings and value messaging for the US region
• Responsible for driving commitment and alignment with stakeholders across the Life Sciences US region organizations for selected projects. Collaborates with Global Service Marketing teams and leverages informal influence to drive execution, gain alignment, and secure additional investment as needed
• Owns the US region Service product roadmap, commercialization strategy, and launch management of Service Products, including service offerings, digital services and remote connectivity
• Functions as Marketing and program leader for US service product launch plans
• Deliver data-driven segmentation to create appropriate offers for right markets and platforms
• Maintain relationships with senior leaders across service and platform organizations in order to drive Service Product prioritization
• Build and leverage market knowledge through customer and industry engagement; collaborate with clients and internal stakeholders on product requirements and client expectations for service-connected solutions
• Lead the strategy for the design and development of advanced machine learning models that support Service Products and execute marketing strategy based on these efforts
• Leverage significant marketing, commercialization, data science, and software development/technology expertise to deliver new, value-driven service product offerings

• Bachelor’s Degree or equivalent in Marketing, Management, Communications, Business Administration or related technical field

• Minimum of 5 years experiences in product management, communications, technical function or marketing management for a medical technology company; project management experience is a plus
• Experience in and understanding of Capital Service agreements, Warranty and Field Service programs
• Strong understanding of the Life Sciences marketplace and competitive environment
• Demonstrated experience working in a diverse, global team environment, including planning, collaboration, problem solving, conflict resolution and consensus building skills
• Proficiency in product lifecycle management, budgeting, market research and development of business plans for service and technical products and offerings
• Strategic planning, budgeting, market research, messaging and positioning of service and technical…