Marketing Content Specialist

The Marketing Content Specialist is responsible for producing & publishing Gatewood’s message across all platforms. This role ensures the delivery of consistent, engaging, & compliant content that reflects our brand & supports our strategic objectives. By blending creativity, strategy, & data, they build brand-aligned content that highlights our thought leadership, enhances the client experience, & educates our audience—ultimately strengthening brand loyalty, improving database information quality, & increasing user engagement.

The Marketing Content Specialist stays current on social media, SEO trends, and evolving content strategies to recommend new approaches that enhance reach & engagement, reinforcing Gatewood as a trusted resource.

• Draft & distribute content across all formats: web, email, social, print, & digital.
• Align all written materials with brand voice, editorial standards, & campaign objectives.
• Identify storylines, thought leadership angles, & educational themes that resonate with our personas & lifecycle stages.
• Support AEO & SEO strategy by incorporating keyword research & aligning copy with search trends & user intent.
• Write email campaigns for lifecycle stages, marketing events, & nurture sequences using approved brand voice & messaging.
• Edit or adapt existing website & landing page copy under direction to maintain alignment with brand voice & user journey.
• Create downloadable resources like eBooks, checklists, & guides that can be used in gated campaigns.
• Collaborate with the team to draft or design internal-use materials such as decks, one-pagers, or presentation slides.

• Publish & schedule content using tools such as Hub Spot, Word Press, & native social platforms.
• Prepare, upload, & optimize podcast episodes across publishing platforms.
• Upload, title, tag, & publish You Tube videos in line with SEO & campaign goals.
• Maintain a coordinated editorial calendar aligned to firm priorities & campaign timelines.

• Uphold consistency in tone, style, & formatting across all digital & print channels.
• Maintain & regularly update core brand assets including templates, bios, logos, & internal usage guidelines.
• Ensure the most current & approved brand materials are accessible to relevant teammates.

• Partner with the Marketing Manager to launch content aligned with campaign goals.
• Support publishing & approval of client testimonials & case studies for campaign use.
• Collaborate with the Exf. to align content with ad copy & campaign goals.

• Use Hub Spot & other analytics tools to monitor engagement metrics (e.g., open rates, CTR, time on page).
• Report on content performance, conduct regular research, & recommend data-driven optimizations.
• Conduct regular content audits to identify outdated, underperforming, or high-performing assets.

• Draft, revise, & submit all content to firm compliance standards.
• Track approval status, incorporate feedback, & manage version control & publishing history.
• Maintain logs of all compliance-approved materials for audit readiness & internal reference.

• Hub Spot (email campaigns, forms, reporting)
• Social Media Management (Meta, Linked In, X)
• Word Press (basic page/post publishing)
• You Tube Studio & Spotify Creator
• Canva
• Adobe Products (Illustrator, Acrobat, Creator Studio)
• Google Business
• Microsoft Office (PowerPoint, Word, Teams, Forms)

• Detail-oriented with strong copywriting & editing abilities.
• Demonstrates creativity & a strong sense for attractive visual presentation.
• Understands user experience & how audiences interact with content across channels.
• Skilled in project management, including deadlines, task ownership, & editorial coordination.
• Brings fresh ideas & continuously looks for ways to improve engagement.
• Embraces change & seeks personal & professional development through every challenge.
• Maintains a positive, proactive mindset that reflects our commitment to excellence.
• Acts with integrity & reliability, understanding that trust is built over time & critical to success.
• Takes…