VIVAMEE Hospitality | Area Marketing Manager

Area Marketing Manager – Maryland Portfolio - VIVAMEE Hospitality

Location:

On-Site | Maryland Portfolio (Travel Required Between Properties)

Department:
Marketing

Reports To:

Director of Marketing

Job Type: Full-Time / Exempt

At VIVAMEE Hospitality, our work is guided by three core virtues:
Joy, Humility, and Ministry. We believe hospitality is more than a service. It is an opportunity to serve others with genuine care, lead with humble hearts, and create memorable experiences for our guests and team members. These values shape every interaction across our growing portfolio of resorts, golf courses, restaurants, wedding venues, and destinations.

VIVAMEE Hospitality is seeking an Area Marketing Manager to support four Maryland properties. Reporting to the Director of Marketing, this role is responsible for bringing approved marketing strategies to life through engaging content, promotional campaigns, digital marketing, and property-level collaboration. The ideal candidate is a creative storyteller, strong project manager, and self-starter who thrives in a fast-paced hospitality environment.

This position plays a critical role in driving awareness, engagement, guest inquiries, event attendance, golf rounds, dining traffic, wedding leads, and overnight stays across the portfolio.

What You'll Do

Portfolio Marketing & Property Collaboration

• Manage marketing priorities, calendars, projects, and deadlines across the Maryland Portfolio
• Translate business goals into actionable monthly marketing plans
• Collaborate with property leadership, operations, and sales teams to align promotions with business needs and seasonal demand
• Identify opportunities to increase awareness, drive revenue, and improve guest engagement
• Provide regular updates, progress reports, and recommendations to the Director of Marketing

Content Creation & Social Media

• Develop and manage monthly content calendars for resorts, golf, weddings, dining, events, and seasonal campaigns
• Capture photo and video content across the portfolio, including evenings and weekends
• Create and publish content for Instagram, Facebook, Tik Tok, and other social platforms
• Produce Reels and short‑form videos from concept development through editing and posting
• Monitor social engagement and collaborate with property teams to address guest inquiries and interactions
• Analyze content performance and optimize future campaigns based on results

Event & Programming Promotion

• Partner with property teams to gather information regarding events, menus, experiences, and activations
• Create and execute promotional plans for approved events and programming
• Promote events across websites, social media, Google Business Profiles, email campaigns, and local event listings
• Develop marketing materials with accurate dates, pricing, booking links, and calls to action
• Monitor attendance, ticket sales, and promotional performance, adjusting efforts as needed
• Capture event content for future marketing and promotional use

Graphic Design & Brand Support

• Design social graphics, menus, flyers, event signage, and promotional materials using Canva
• Adapt creative assets for print and digital platforms while maintaining brand consistency
• Maintain organized creative files, templates, and marketing assets

Websites & Digital Presence

• Maintain accurate and up‑to‑date content across property websites, Google Business Profiles, and third‑party listing
• Update menus, programming, photos, FAQs, operating hours, and booking links
• Apply SEO, GEO, and AEO best practices to improve discoverability and guest engagement
• Monitor and resolve outdated information, broken links, and routine content issues

• Coordinate with marketing vendors, photographers, designers,…