Marketing Coordinator

Tower Federal Credit Union is a member-owned, non-profit financial institution headquartered in Laurel, Maryland. Established in 1953, Tower manages $4.7 billion in assets and offers a full range of financial products and services to more than 220,000 members worldwide. The credit union serves local-area members through 12 branches in Anne Arundel, Baltimore, Howard, and Prince George’s counties, along with four branches at Fort Meade.

Members also have access to mobile and digital banking via towerfcu.org, supporting convenient and secure account management. Tower’s mission focuses on providing competitive financial solutions and a strong member service experience.

Tower is seeking a full-time, on-site Marketing Coordinator based in Laurel, Maryland. The Marketing Operations Coordinator serves as the operational hub of the Marketing & Communications department, ensuring marketing initiatives move efficiently from request through execution. This position manages department workflow, project intake, resource coordination, production scheduling, vendor coordination, budget administration, and marketing asset distribution while supporting continuous process improvement. The incumbent partners closely with internal stakeholders and external vendors to deliver high-quality marketing initiatives on schedule and in alignment with Tower's strategic goals.

Principal Accountabilities and Functions

• Manages the department's marketing operations workflow by administering project management systems, coordinating project intake, prioritization, scheduling and execution, monitoring workload and delivery risks, and maintaining project documentation and digital marketing assets to support operational efficiency, collaboration and accountability.
• Develops and maintains operational dashboards measuring project volume, workload distribution, production cycle times, on-time delivery, resource utilization, campaign execution metrics and other departmental performance indicators.
• Compiles findings into regular reports for the Vice President of Marketing to support data-informed decisions on workflow, staffing and prioritization.
• Responsible for communications to Branch Administration, Member Service Center and other internal groups, as well as to external vendors as to the delivery, placement and maintenance of marketing communications in support of monthly marketing plans and overall Marketing Division goals in accordance with Tower’s strategic plan.
• Supports administration of the department operating budget by tracking expenditures, preparing variance reports, reconciling invoices, monitoring vendor expenses and identifying budget trends for review by the Vice President.
• Serves as Marketing Operations lead for the annual Tower Classic Golf Tournament, negotiates contract with golf club and organizes the day’s scheduling and events.
• Responsible for coordinating production of all tournament communications materials, day of event signage and follow up letters.
• Manages outreach team for obtaining sponsor ships, donations and player teams. Responsible for collecting payments, controlling budget and maintaining accurate accounting.
• Continuously evaluates marketing workflows and recommends improvements that reduce manual effort, improve turnaround time and enhance the internal client experience.
• Coordinates marketing support for corporate events, sponsorship activations, branch openings, community outreach initiatives and organizational meetings.
• Coordinates production, fulfillment and distribution with vendors to ensure the timely production and delivery of marketing communications materials.
• Oversees the inventory, ordering, storage and distribution of marketing materials, promotional merchandise and supplies, ensuring…