Sr. Global Marketing Manager, Women's Health

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are the makers of possible

• Lead the global marketing strategy for the Women’s Health portfolio, including HPV, Cytology, and Digital Cytology, ensuring clear strategic priorities and aligned execution across regions.
• Develop and drive global commercialization plans, product launch strategies, and market activation initiatives that accelerate adoption, support share gain, and expand portfolio value.
• Partner closely with regional and local teams to translate global strategy into market-relevant execution while maintaining consistency in positioning, evidence communication, and brand strategy.

• Generate deep market, customer, and competitive insight to inform portfolio strategy, segmentation, messaging, and investment priorities across the Women’s Health category.
• Develop compelling, differentiated positioning and value propositions for customers, clinicians, laboratories, and health systems, grounded in clinical evidence, workflow impact, and unmet need.
• Engage key opinion leaders, customers, and internal stakeholders to validate market understanding, refine strategic messaging, and identify new growth opportunities.

• Shape and support integrated marketing campaigns and demand generation initiatives that increase awareness, engagement, and adoption of the Women’s Health portfolio.
• Develop high-impact sales enablement tools, content, and training resources that equip commercial teams to articulate portfolio value and compete effectively in the market.
• Monitor performance of marketing programs and commercialization activities, using data and market feedback to optimize execution, improve return on investment, and strengthen business outcomes.

• Collaborate across Product Management, R&D, Regulatory, Medical and Scientific Affairs, Regional Marketing, and Commercial teams to align portfolio priorities and advance growth initiatives.
• Support lifecycle management and strategic planning for the Women’s Health portfolio, identifying opportunities to strengthen competitiveness, enhance customer value, and guide future…