Assistant Category Advisor

About Pure Fishing

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.

Do you love turning numbers into stories and data into strategy? As our Assistant Category Advisor, you’ll help bring the voice of the angler to the shelf! You'll support the Category team by delivering insight-driven reporting, helping to shape assortment strategies, assisting with planograms, and ensuring our retail partners have the data they need to reel in results. It’s part analysis, part strategy, and all impact.

• You have a sharp eye for patterns and trends in large datasets.
• You’re fluent in Excel, PowerPoint, and confident analyzing POS and retail data.
• You’re a self-starter who can juggle multiple projects and tight deadlines like a pro.
• You love creating stories with data—and you can clearly communicate insights that drive action.
• You've got 1+ years of experience in sales, analytics, or category management and a Bachelor’s in business or a related field.
• Bonus points if you're familiar with space planning tools or know your way around a tackle box!

• Be part of a team that’s passionate about helping people have more fun catching more fish.
• You’ll play a key role in shaping assortment and retail strategies across some of the world’s most iconic fishing brands.
• We value authenticity, execution, and empowerment—your work and voice matter here.
• You'll grow your skills alongside industry pros in a fast-paced, collaborative environment.

You’ll be immersed in a data-driven, insight-powered team, working closely with category managers and retail partners. Whether it’s creating planograms, analyzing assortment opportunities, or preparing retail reports, you’ll help deliver the insights that shape how, where, and why people buy our products.

• Bachelor’s degree in business or related field
• 1+ years of experience in sales, analytics, or category management
• Strong skills in Excel, PowerPoint, and data storytelling
• Ability to work independently, manage deadlines, and handle multiple priorities
• Strong communication and presentation skills
• Familiarity with space planning software and retail data analysis
• Interest or experience in the fishing industry is a plus!
• Willingness to travel occasionally