Sr. Analyst, CRM Data & Analytics

Here at Scotts Miracle‑Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

• Serve as the subject matter expert across all consumer data, investigating patterns, anomalies, and opportunities within complex datasets.
• Lead efforts for data unification across multiple sources (e.g., account, purchase history, Email and SMS opt‑ins) to create a single, accurate view of the customer.
• Manage database quality, hygiene, and integrity, implementing and maintaining best practices for tagging and data governance.
• Act as the analytical lead for the CDP, overseeing data ingestion, identity resolution, and audience syndication, while actively monitoring data flow quality and identifying opportunities to leverage CDP features for advanced segmentation and personalization.
• Support data preparation and validation for marketing campaigns and CRM initiatives.

• Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts.
• Design, build, and continually refine audience segmentation models, enabling precise personalization strategies.
• Conduct rigorous reporting & data analysis (quantitative and qualitative) on database growth/attrition, engagement & user behavior, campaign performance, and loyalty program performance.
• Develop and maintain recurring & ad hoc reports that track various KPIs and provide actionable insights to stakeholders.
• Drive the evolution and enhancement of reporting dashboards and visualizations (e.g., in Tableau), ensuring data is accessible, transparent, and actionable.

• Perform statistical analysis and provide insights for A/B testing, advising on experiment design and interpreting results to optimize marketing efficiency.
• Analyze performance and efficacy of the Loyalty Program, identifying trends and opportunities to maximize engagement and customer lifetime value.
• Collaborate closely with internal analytics and IT teams to design and optimize data structures, implement new tools (e.g., CDP), and ensure efficient, high‑quality data flows that meet strategic analytical and reporting needs.
• Evaluate and integrate emerging tools and technology to advance our data and personalization capabilities.

• Bachelor’s degree
• Experience analyzing customer loyalty programs, incentives, and retention metrics.
• Solid grasp of statistical methods as applied to A/B testing and experiment design.
• Excellent communication and presentation skills, with the ability to translate complex data findings into clear, actionable business recommendations for non‑technical audiences.
• A highly analytical mindset and passion for data and analysis.
• Excellent project management and cross‑functional collaboration skills.

• Proficiency in SQL for complex querying, data extraction, manipulation, and analysis.
• Proven, in‑depth experience with Customer Data Platforms (CDPs) and major CRM/Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo).
• Strong proficiency with data visualization and dashboard tools (e.g., Tableau, Power BI, Looker).
• Deep practical experience analyzing and unifying complex, multi‑channel consumer behavior data.
• 3+ years of experience in a highly analytical role focused on CRM, customer data, marketing analytics, or business intelligence.

The starting budgeted pay range for this role will generally fall between $99,700.00 – $ per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location. For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon, or Washington, state required pay thresholds will be factored into base salary.

• Live Total Health program – medical, dental, vision coverage for you, your spouse/domestic partner, and dependents; wellness reimbursement program; 401(k) match up to 7.5%; 15% discount on company stock and more.
• Career growth opportunities – explore and experience rather than a predictable linear path.
• Maven Family Planning and up to $30,000 to accommodate adoption, fertility, and surrogacy.
• Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability (e.g., Women’s Network, Black Employees’ Network, Veterans Network, Young Professionals, Pride Network, SAGE, Family TREE, Associate Boards).
• Strong belief in giving back to communities – volunteerism and service opportunities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug‑free workplace.