Director, Sales Strategy

At Scotts Miracle-Gro, marketing doesn't stop at the ad—it wins the sale at the shelf and the click on the screen. We’re the brand people trust to grow everything from backyard gardens to big ideas, and we're looking for an analytically-driven, customer-obsessed leader to ensure our powerful brand narratives convert into market share across major retailers. Here, you won’t just manage programs—you’ll architect the commercial strategy.

You’ll dig into syndicated data, understand shopper behavior, and collaborate with Sales to execute campaigns that are both disruptive and profitable. That’s the balance: big-picture brand alignment meets roll-up-your-sleeves, profitable execution.
**** Why This Role is Special
**** This isn't just another director role—it’s the chance to lead the commercial translation of our iconic brands (Scotts, Miracle-Gro, Ortho, etc.) at the crucial point of purchase, whether that's a home center, mass merchant, club store, or the digital shelf. You are the definitive link between Brand Marketing's creative vision and the Sales team’s execution strategy.

You’ll be the Commercial Heartbeat, partnering with Brand Marketing, Sales, and Finance to develop and fund programs that drive traffic, increase basket size, and generate profitable volume. You'll ensure every channel has a tailored, winning strategy, guaranteeing that the right product, at the right price, with the right support, is presented to the right shopper at the exact moment of decision.
**** What You’ll Do
***** Architect Commercial Strategy:
Develop and lead the end-to-end Customer and Channel Marketing strategy for key business units, aligning national brand campaigns with retailer-specific execution plans across all channels (Mass, Home Center, E-commerce, Club, etc.).
* Translate Insights to Action:
Leverage shopper insights, POS data, and retailer-specific analytics to uncover growth opportunities and design compelling, insight-led Shopper Marketing and merchandising programs.
* Lead the Go-to-Market:
Oversee the commercialization of all new products, developing retailer-specific selling stories, in-store and online merchandising recommendations, and essential sales materials.
* Build Winning Partnerships:
Act as the strategic partner to the Sales and shopper marketing teams, equipping them with customized channel toolkits, presentations, and resources necessary to secure placement and promotional support with our biggest customers.
* Measure and Optimize:
Continuously monitor, analyze, and report on the effectiveness of all channel programs, using data to inform future spending and strategy adjustments, fostering a culture of rigorous commercial accountability.
* Elevate Channel Capabilities:
Inspire and mentor a team (if applicable) to be analytical, results-oriented, and channel-fluent experts, driving best-in-class execution across the organization.## ##
**** What We’re Looking For
***** A Commercial Powerhouse with 8+ years of progressive CPG experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Channel Marketing.
* Someone who possesses a deep, nuanced understanding of the CPG retail landscape and how to win across omni-channel environments (brick-and-mortar and e-commerce/retail media).
* A Financial Strategist who is fluent in P&L management, Revenue Growth Management (RGM) principles, and can translate complex financial and market data into clear commercial decisions.
* An Analytical Leader highly proficient in using syndicated data (Nielsen/IRI/Circana) and internal systems to diagnose business performance and identify actionable growth levers.
* A proven Cross-Functional Partner adept at influencing senior Sales and Marketing leaders and bridging internal priorities with external customer needs.
* A human who actually loves plants, gardens, and green spaces—and understands that selling the product requires nurturing a relationship with the customer at every point of sale.

The starting budgeted pay range for this role will generally fall between $ - $ per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and…