Omni Shopper Insights Lead

Overview

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #Clorox Is The Place

Your role at Clorox:

The shopper and retail commerce landscape is shifting faster than ever, blending online and offline behavior, retail media, social commerce, delivery platforms, and AI-driven journeys. Shoppers now discover, evaluate, and buy in atomized moments, not linear funnels.

The Omni-Insight Shopper Lead is a pivotal role that blends eCommerce analytics, shopper insights, and storytelling to unlock growth. You will lead the understanding of the Amazon and eCommerce shopper, synthesizing insights from platforms such as Stackline (Beacon, Atlas), Amazon Marketing Cloud (AMC), Circana, Numerator, and be proficient in conducting your own custom research to influence decisions across Sales, Retail Commerce, and BU Marketing.

This role sits at the intersection of analytics + insight + eCommerce, bringing the “art and science” needed to translate complex data into clear, actionable growth outcomes. Incremental headcount is required to support the focus area of eCommerce and Amazon specifically, where regaining share across our portfolio is a priority.

In this role, you will:

1) Omni-Commerce Insights (Amazon priority + key .Coms)

• Partner with Amazon customer teams, and BU marketing teams to decode shopper behavior and identify drivers of attraction, conversion, retention, and S&S loyalty.
• Leverage Stackline, AMC, and other eCommerce analytics platforms to connect shopper actions to business outcomes.
• Institutionalize a unified omni path-to-purchase model as the Sales Omni standard.
• Recommend and lead ad-hoc Shopper insight surveys that lay the foundation for illuminating the Shopper across Clorox categories and brands within eCommerce.
• Shape Amazon-specific shopper strategies that elevate commercial conversations and strengthen JBPs.

2) Online Shopping Behavior Insights (Cross-Retailer POVs)

• Map the modern eCommerce shopping journey across Amazon, , , Chewy, Petco, , and
• Decode triggers such as branded vs. unbranded search, need-state-driven navigation (e.g., odor, dust, tracking), and competitive switching.
• Identify migration patterns across retailers and digital ecosystems.
• Illuminate factors that increase S&S propensity and online loyalty.
• Translate digital shelf analytics into recommendations that improve findability, search rank, click-through, and content clarity.

3) Loyalty, Repeat, & Cohort Behavior

• Partner with internal teams to unlock repeat purchase analytics and drivers of loyalty.
• Identify triggers of attrition and moments that strengthen retention.
• Build retailer-specific loyalty and repeat-play strategies for Amazon and priority .Coms.

4) Digital Shelf Intelligence (Insight + Retail Media Integration)

• Synthesize insights across Stackline, AMC, Scintilla, Numerator, Circana, and retail media analytics.
• Identify friction points for shoppers across Clorox categories.
• Identify best in class digital shelf partners to lead focused insight work across prioritized customer teams (Amazon, Walmart and Chewy).

5) Custom Research + Ad Hoc Shopper Studies

• Lead ad hoc insight work, including short surveys, qual tasks, rapid digital tests, and shopper decision experiments to answer real-time questions.
• Integrate custom research with platform analytics to build a holistic, insight-rich narrative.

6) Cross-Functional Partnership & Influence

• Translate insights into compelling stories for Amazon teams, key .Com customer teams, BU Marketing, Category Leadership, and Retail Media.
• Present clear, concise narratives that influence senior leaders and customer decision-makers.
• Arm Sales Directors with retailer-specific insights that unlock Sell-In and JBP conversations.
• Partner with Category Leadership to connect shopper insights to physical + digital aisle logic.
• Help scale predictive insights and automation with Data Science partners.

7–10+ years in a combination of:

• Primary Ad-Hoc Shopper Insights,…