Director of Marketing

Makino is seeking an experienced Director of Marketing to lead our product management and marketing functions. This highly visible leadership position is responsible for developing and executing strategies that strengthen the Makino brand, support revenue growth, position our products effectively in the marketplace, and drive successful product launches.

The Director of Marketing oversees marketing communications, product marketing, market intelligence, pricing and product information, trade shows, seminars, public relations, advertising, digital content, sales tools, and lead-generation programs. The position also plays an important role in the product development lifecycle, working closely with Sales, Engineering, Customer Support, global affiliates, and external partners to identify customer needs and bring production solutions to market.

• Develop and execute strategic marketing plans that support company objectives for revenue, profitability, market share, and long-term growth.
• Build marketing strategies that strengthen Makino’s market position and clearly communicate the value of its products, technology, and manufacturing solutions.
• Evaluate industry conditions, economic changes, customer needs, competitive activity, and market trends to recommend adjustments to product and marketing strategies.
• Develop national, regional, and market-specific branding and image strategies that support company-owned operations and independent distributors.
• Establish and maintain relationships with relevant industry organizations and external partners.

• Lead product marketing and market-readiness activities across Makino’s portfolio of machines, options, ancillary equipment, and production solutions.
• Participate throughout the product development lifecycle, including market reviews, product positioning, production-solution validation, launch planning, sales training, and post-launch feedback.
• Coordinate product launches and rollouts across target markets, ensuring internal teams have the product information, tools, training, and resources required for success.
• Maintain accurate product marketing information, technical specifications, pricing information, product configuration details, and sales proposal content.
• Partner with customers, Sales, Engineering, Customer Support, and global product teams to identify new product features, customer requirements, and market opportunities.
• Develop customer profiles and market-penetration strategies for key customer and industry segments.
• Organize case studies and customer success stories that demonstrate Makino technology and production capabilities.

• Direct marketing communications strategies across digital content, advertising, public relations, video, multimedia, trade shows, seminars, sales tools, and direct marketing programs.
• Oversee the development of product presentations, promotional materials, technical content, and customer-facing communications.
• Serve as the executive sponsor for web, film, video, advertising, and multimedia projects.
• Plan and oversee trade shows, customer seminars, product demonstrations, and other industry events.
• Manage relationships with advertising agencies, public relations firms, web partners, show developers, and other outside service providers.
• Coordinate with global Makino affiliates to support consistent worldwide branding and marketing activities.

• Lead competitive research and market analysis, including product positioning, customer trends, competitive advantages, pricing considerations, and historical market performance.
• Translate market intelligence into…