US Leader, Global Events & Field Marketing

Full Time

Cincinnati, OH

Innovate with Benchmark Gensuite as a Leader, Global Events & Field Marketing

Benchmark Gensuite is a unified, AI-native EHS, Sustainability, and Quality management platform trusted by 20%+ of the Fortune 500 and serving 8 million+ workers globally. Founded by EHS practitioners 25+ years ago, we've built our reputation on deep domain expertise, a 95% subscriber retention rate, and genuine partnership with the safety, environmental, and sustainability leaders we serve. Genny AI, our embedded AI layer, is redefining how enterprise risk and compliance work gets done — and our events strategy is one of the primary ways the market experiences that story in person.

Our subscriber and prospect relationships are won and deepened face-to-face — in exhibit halls at ASSP, NAEM, and NSC; at IMPACT, our flagship customer conference in Louisville; and across a growing slate of regional editions in Amsterdam, Shanghai, Goa, and San Luis Potosí. As Benchmark Gensuite scales globally — now with a footprint across the U.S., Canada, Mexico, the UK, France, Slovakia, Germany, India, China, and Australia — our event calendar has grown in scope, complexity, and stakes faster than the operating model behind it.

We need a leader who can turn a sprawling, always-on calendar of trade shows, industry-membership conferences, and international customer events into a disciplined, revenue-connected program — planned 12–18 months out, coordinated flawlessly across Sales, Product Marketing, Customer Success, and regional teams, and continuously sharpened using AI and data rather than instinct alone.

• Build and own the global event calendar 12–18 months in advance, spanning major industry trade shows and membership-association conferences (e.g., ASSP, NAEM, NSC), Benchmark Gensuite's flagship IMPACT customer conference, and the expanding slate of international regional conferences.
• Develop a clear point of view on where the company should show up, sponsor, exhibit, speak, or host, based on audience fit, pipeline potential, and brand value, not habit or precedent.
• Own the portfolio budget: negotiate sponsor ships and contracts, manage vendor and venue relationships across regions, and make the calls on trade-offs between a flagship investment and a long tail of smaller shows.

• Lead end-to-end planning and on-site execution for Benchmark Gensuite's international customer conferences, coordinating with regional leaders, local vendors, and global content/speaker teams across different languages, cultures, and logistics environments.
• Ensure every regional edition reflects a consistent brand and subscriber experience while flexing appropriately for local market norms and relationships (as seen across our EU, APAC, and Latin America hubs).

• Serve as the connective tissue between Sales, Product Marketing, Customer Success, Partnerships, and Executive Leadership on every event — translating each team's goals (pipeline, retention, thought leadership, partner visibility) into one coherent on-site plan.
• Build the standing cadence, systems, and playbooks (pre-show planning, booth/space design, speaker and executive prep, lead capture and routing, post-show follow-up) that let the function scale without every event starting from a blank page.
• Standardize the global event motion across focus regions, working well in advance with stakeholders to plan fixed but flexible event schedule accounting, balancing budget with growth needs and emerging opportunities.
• Marshall the right team across each event,…