Marketing Communications Manager, Products

Marketing Communications Manager, Products

Salary range provided by TÜV Rheinland North America: $90,000.00/yr - $/yr.

Base pay range: $90,000.00/yr - $/yr.

SUMMARY: Provide support to TUV Rheinland’s growth targets and efforts to increase the customer base. Improve the sales force effectiveness and increase market communication and brand awareness by strengthening Marketing & Communication (M&C) activities for TÜV Rheinland in North‑ and South‑America (America’s). The Business Stream strategies define focus topics and requirements for M&C support need.

• Responsible for determining and initiating Business Stream Products marketing and communication activities, including handling regional and global campaigns and online marketing assets related to BS Products.
• Develop marketing strategies and programs including positioning, messaging, competitive differentiation, and marketing plans for the Americas, covering defined target markets, segments/target groups, and key activities and budgets.
• Collaborate with BSP Marketing colleagues from other regions to support Marketing Communication initiatives of BS Products (websites, Social Media, Eloqua setting, Blueye, internal newsletters).
• Support regional marketing team with daily marketing operational activities, campaign project management, technical operations, and customer service issues.
• Define and provide context and requirements for the regional marketing team and allocate the predefined budget for target market segment/audience.
• Evaluate marketing KPIs for defined target market segments/target groups.
• Define buyer persona(s) and customer journey for various target groups in close coordination with service owner, regional sales manager, and regional field manager.
• Track trends and product scouting, including market analyses and developments, to identify high potential target market segments for new and existing services.
• Organize and execute marketing lead generation programs utilizing CRM infrastructure.
• Create plans and targets for each marketing program, maintaining schedules, metrics, timelines, and deliverables.
• Build strong, positive relationships with sales teams and business fields, identify limitations in selling practices, and coordinate development of sales tools to support sales growth objectives.
• Manage relationships with external vendors and consultants providing support with internal and external marketing communications and public relations.
• Support internal and external communications activities, including public relations, external vendors, and consultants.
• Oversee execution of industry events, exhibits, seminars, webinars, and other events; coordinate representations at exhibits and industry events.
• Update and improve online presence, websites, social media strategy, and other online marketing efforts.
• Perform other related duties as assigned.

Knowledge, Skill, & Abilities:

• Excellent written, verbal, and presentation communication skills.
• Ability to thrive in a fast‑paced environment, work effectively under pressure, prioritize, and multi‑task.
• Excellent analytical skills.
• Ability to interface with all levels of the organization.
• Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Photoshop and/or other similar publishing software; experience with CRM systems a plus.
• Ability to travel.

Education:

• Bachelor’s Degree in marketing, Communications or equivalent education and/or experience.

Experience:

• 6 years marketing experience required; experience in product testing and certification industry preferred.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industry: Public Safety

TUV Rheinland North America EEO Statement: As a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our worldwide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law.

TUV Rheinland North America is proud to be an Equal Employment Opportunity/Affirmative Action Employer/Federal Contractor desiring priority referrals of all protected veterans for job openings.