Director of Marketing and Communications

Job Details

• Job Location:
  
  Becket, MA 01223
• Position Type:
  Full Time
• Salary Range: $85,000.00 - $95,000.00

Director of Marketing and Communications

Full-Time, Year-Round

In-Person or Hybrid; must live within 1 to 2-hour driving distance of Jacob’s Pillow. Regular on-site presence is required year-round to support programming across all seasons - Including Fall and Spring programming - and intensifies to daily in-person work during the Festival season (June-August).

Chief Marketing Officer

Marketing

Digital Marketing Manager, Digital Marketing Coordinator, Audience Development Manager, Social Media Manager, Public Relations and Communications Coordinator

$85,000 - $95,000 (Less applicable tax with holdings) Grade 6

Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.

The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season.

Three meals a day, free access to classes, performances, talks, and studio space (pending availability).

Jacob’s Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we opened a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen and diversify our in-person and online audiences — across race, ethnicity, culture, language, age, and geography —, as well as strengthen our revenue strategies.

We understand these as one strategy, not two: the Pillow’s future audiences — and its earned-revenue future — depend on becoming an institution that more communities recognize as theirs.

The Director of Marketing and Communications will play a critical leadership role in advancing Jacob’s Pillow’s audience, revenue, and institutional goals. Working closely with and reporting to the Chief Marketing Officer (CMO), this position is responsible for translating organizational priorities into effective strategies, plans, budgets, systems, and campaigns. The Director leads the day-to-day operations of the Marketing Department, supervises year-round and seasonal staff, develops recommendations and solutions, and ensures the successful execution of marketing, communications, public-relations, audience-development, and revenue-generating initiatives.

• In partnership with the CMO, lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.
• Translate organizational priorities into actionable plans, budgets, staffing recommendations, systems, workflows, and measurable outcomes.
• Develop strategies for in-person and online audience growth and diversification using CRM analytics, social media insights, and market trends, including disaggregated audience data that tracks who the Pillow is reaching, welcoming, and retaining.
• Design and lead multicultural marketing as a core audience-development and revenue strategy — including culturally specific campaigns, multilingual and in-language content, community-trusted media channels, and authentic, sustained engagement with Global Majority…