Director, Campaign Engineering

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

From creating inspiring experiences behind the wheel, to defining the future of online learning, and everything in between, we provide smart solutions for companies like Toyota, AAA, PNC Bank, US Army, University of Phoenix and more.

We are seeking an experienced and strategic leader to serve as the Director of Campaign Engineering. This individual will oversee a team of Campaign engineers and Decision Support Analysts globally (onshore, nearshore, offshore) working across various marketing automation platforms, including Adobe Campaign Classic, Salesforce Marketing Cloud, Braze, Acoustic, Redpoint, and others. The ideal candidate will be responsible for driving operational excellence, fostering innovation, and ensuring the successful execution of marketing campaigns across diverse tools and technologies.

• Team Leadership and Development:
• Lead, mentor, and manage a team of Campaign Engineers and Decision Support Analysts to achieve departmental and organizational goals.
• Foster a culture of collaboration, innovation, adherence to best practices and continuous improvement within the team.
• Conduct regular performance reviews and support professional development initiatives.

• Strategic Planning and Execution:
• Develop and implement a strategic vision for campaign engineering, aligning with broader marketing objectives.
• Ensure optimal utilization of marketing automation platforms to deliver personalized and impactful campaigns efficiently.
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business priorities.

• Platform and Process Optimization:
• Oversee the configuration, monitoring, maintenance, and optimization of various marketing automation tools.
• Identify opportunities to streamline workflows, improve efficiencies, and enhance campaign effectiveness.
• Stay informed about industry trends and emerging technologies to ensure the team remains at the forefront of marketing automation capabilities.

• Data-Driven Decision Making:
• Leverage data analytics to inform campaign strategies, measure effectiveness, and drive continuous improvement.
• Provide insights and recommendations to stakeholders based on campaign performance metrics and audience engagement trends.

• Stakeholder
  
  Collaboration:
  
  

• Act as a key liaison between the campaign engineering team and other departments, including marketing, IT, and data science.
• Build and democratize self-service dashboards to allow client, account and marketing teams to…