Marketing Specialist

Marketing Specialist

M3 Technology, LLC

Location:

Matawan, NJ

Position Type:
Full-Time, In-Person

Salary Range: $65,000 to $75,000 annually, commensurate with experience

A Matawan, New Jersey based insurance broker, and administrator is seeking a full-time Marketing Specialist to support and execute marketing initiatives across traditional and digital channels. This position plays a key role in developing, coordinating, and deploying marketing campaigns while operating within a structured compliance review environment.

This role requires a strong understanding of marketing compliance requirements, including federal and state regulations governing email, SMS, and direct marketing communications, and the ability to execute campaigns in full compliance with applicable laws and internal policies.

The Marketing Specialist will work closely with an in‑house graphic designer and collaborate with internal teams to ensure marketing materials are accurate, consistent, and approved prior to use. This role is hands‑on and execution‑focused, with responsibility for drafting content, coordinating campaigns, and managing day‑to‑day marketing activities.

• Draft marketing content and campaign copy for direct mail, email, website content, and social media initiatives, subject to compliance review and approval prior to release.
• Execute marketing campaigns across approved channels using finalized, compliance‑approved materials.
• Coordinate direct mail campaigns, including campaign planning, production timelines, and vendor coordination.
• Manage website content updates and ongoing web presence to ensure accuracy, consistency, and alignment with approved messaging.
• Develop and deploy email marketing campaigns, including coordination of lists, scheduling, and basic performance reporting.
• Manage social media presence across approved platforms, including content scheduling, posting, and routine maintenance.
• Collaborate closely with the in‑house graphic designer to produce marketing materials aligned with brand standards and campaign objectives.
• Prepare marketing materials and supporting documentation for submission to compliance review.
• Coordinate revisions and resubmissions based on compliance feedback and maintain alignment with approved versions.
• Maintain organized records of approved materials, versions, and deployment dates.
• Track campaign performance metrics and provide summary reporting to management.
• Ensure all marketing activities comply with applicable marketing and communications regulations, including CAN‑SPAM, TCPA, and related state and federal requirements.
• Apply opt‑in, opt‑out, consent, disclosure, and recordkeeping requirements appropriately across email, SMS, and direct marketing campaigns.
• Conduct basic market and competitive research to support campaign planning.

• Major medical insurance plan.
• 401(k) with employer match.
• Generous paid time off.

• Hands‑on experience executing marketing campaigns across traditional and digital channels.
• Strong marketing copywriting and content development skills.
• Working knowledge of marketing compliance regulations, including CAN‑SPAM, TCPA, and best practices for consent‑based marketing.
• Experience working within structured review and approval workflows.
• High attention to detail, accuracy, and version control.
• Proficiency with email marketing platforms, basic web content management systems, and reporting tools.
• Strong written and verbal communication skills.
  
  Ability to manage multiple projects and deadlines in a structured environment.
• Ability to work independently while collaborating effectively with internal teams.

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of four years of relevant marketing experience.
• Experience in insurance, financial services, healthcare, or another regulated industry is preferred.