ECommerce Site Optimization Specialist

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding
. Our annual sales exceed $2.5 Billion
, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee
. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally
, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s Smart Dollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

As an Ecommerce Site Optimization Specialist at Rural King, you’ll play a crucial role in improving the website experience for our customers and shaping the future of our digital capabilities. The specialist will assist in designing, executing, and analyzing a/b tests and site experiments across  and  We’re seeking a highly skilled and motivated team member who can find new opportunities to improve journeys, funnels, conversions, and overall site experience.

• Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
• Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
• Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations.
• Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions.
• Take ownership of challenging assignments and have the autonomy to implement innovative solutions.
• Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values:
  People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.
• Design and execute a/b and multivariate tests and strategies to improve site KPIs including cart and conversion rates, landing page experiences, and customer journey, engagement and flows
• Analyze, interpret and report key findings and outcomes to ecommerce team and stakeholders including IT, marketing, and other cross‑functional teams
• Present findings in a clear, concise, and visually appealing manner alongside recommendations for next steps
• Iterate existing tests towards future experiments while staying up to date on industry trends and competitor actions
• Proactively identify opportunities for website optimization and improvement based on data analysis
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
• Proven ability to analyze and optimize complex processes to achieve operational excellence.
• Adaptable in response to changing…