Paid Search Manager

Build Your Career with Rural King

Rural King is seeking a Paid Search Manager to lead paid digital advertising strategy, execution, and optimization across platforms including Google Ads, Meta Ads, and connected TV. This role drives campaign performance, manages budgets and audience targeting, identifies opportunities to improve advertising efficiency, and provides data-driven recommendations to support business goals. The Paid Search Manager also leads and develops the paid search team while supporting marketing initiatives across Rural King and its affiliated businesses.

Related Job Titles

Paid Search Manager
• Paid Media Manager
• Digital Marketing Manager
• SEM Manager
• Search Engine Marketing Manager
• Performance Marketing Manager
• Paid Advertising Manager
• Digital Advertising Manager
• PPC Manager
• Paid Media Strategist
• Search Marketing Manager
• Digital Campaign Manager

What You’ll do

As a Paid Search Manager you will lead the execution, channel‑level strategy, optimization, and performance management of paid digital advertising across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms. This role supports Rural King, Rural King Tractors, Rural King Guns, and other major business and marketing initiatives.

Working within the digital branch of Rural King's marketing team, this position translates campaign objectives and business priorities into effective channel strategies, platform tactics, and execution plans. The Paid Search Manager oversees strategic decisions within assigned advertising mediums, including audience targeting, bidding strategies, campaign structure, placement selection, creative testing, and ongoing optimization.

This role manages day‑to‑day channel performance, monitors budget pacing, identifies opportunities to improve advertising efficiency, and recommends tactical adjustments based on data and performance trends. The Paid Search Manager also provides platform‑specific expertise and recommendations to support broader campaign planning and investment decisions.

As the leader of the paid search division, this position supervises and develops team members, establishes channel management standards, and ensures paid advertising efforts are executed effectively and measured accurately in support of divisional objectives.

• Develop and execute channel‑level strategies across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms.

• Translate overarching marketing objectives and campaign direction into platform‑specific strategies, campaign structures, audience plans, and execution priorities.

• Make strategic adjustments within assigned advertising mediums based on performance trends, audience behavior, platform developments, and testing results.

• Oversee campaign targeting, bidding strategies, placements, keyword management, creative testing, and conversion optimization.

• Identify opportunities to improve platform performance, test new advertising capabilities, and refine channel tactics.

• Establish best practices, workflows, and quality standards for campaign execution and optimization.

Campaign Execution and Optimization

• Oversee the development, launch, monitoring, and optimization of paid advertising campaigns.

• Evaluate campaign performance against established objectives and recommend adjustments to improve traffic quality, conversions, customer acquisition efficiency, and return on advertising spend.

• Lead testing initiatives across audiences, creative assets, ad formats, bidding strategies, and landing pages.

• Ensure campaigns align with approved messaging, promotional priorities, brand requirements, and established marketing direction.

• Monitor advertising platform updates, algorithm changes, and industry…