Seasoned Strategic Product Marketing Manager - Data Center Cooling Solutions, Maumee OH

Seasoned Strategic Product Marketing Manager - Data Center Cooling Solutions, Maumee OH

As our new Product Marketing Manager – Data Centers, you will own the strategic positioning and messaging for our cooling solutions in the data center market. Your primary focus will be to define and execute a comprehensive marketing strategy that elevates our brand as a leader in energy-efficient liquid cooling technologies.

You’ll be crafting compelling narratives, developing branding frameworks, and driving thought leadership through exhibitions, events, and white papers. The ideal candidate will have a track record in identifying target audiences, creating marketing plans that resonate, and ensuring their companies/products are positioned to stand out in a competitive B2B landscape. Success requires proven experience in strategic marketing and analytics, a strong understanding of industrial products, and the ability to translate technical innovation into clear, impactful messaging that accelerates market adoption.

• Own strategic positioning and messaging for cooling solutions in the data center market.
• Develop and execute a comprehensive marketing strategy to strengthen brand presence and thought leadership.
• Create compelling narratives and branding frameworks that differentiate our solutions.
• Develop and own the messaging strategy that positions Danfoss as the preferred partner for data center cooling solutions.
• Lead integrated marketing campaigns in collaboration with global communications, product management, and online marketing teams.
• Drive go-to-market initiatives through exhibitions, events, and white papers.
• Create compelling value propositions and translate technical features into clear, customer-focused messaging.
• Identify target audiences and craft marketing plans that resonate with their needs.
• Execute digital marketing initiatives—including social media campaigns, targeted content, and online advertising—to increase brand visibility.
• Monitor and optimize campaign performance, ensuring alignment with business objectives and measurable impact in the data center market.
• Translate technical innovation into clear, impactful messaging for B2B audiences.
• Leverage analytics and strategic insights to guide decision-making and optimize campaigns.
• Collaborate cross-functionally to ensure alignment between product, brand, and market positioning.
• Focus on industrial products experience and proven success in B2B marketing.

• Experience:
  
  8–10 years in industrial manufacturing or marketing, preferably with a background in the data center industry.
• Education:
  
  Bachelor’s degree in Business Administration, Marketing, Engineering, or related field (MBA or Master’s preferred).
• Mindset:
  Action-oriented, service-focused, collaborative, and results-driven, with a strong customer relationship orientation and business acumen.

Strong expertise in communications and online marketing. Proven ability to prepare and execute marketing plans. Proficiency with BI tools (Qlikview, Mosaic/Power BI) and Microsoft Office. Excellent English communication skills (written and verbal). Ability to create creative messaging and visual presentations.

Benefits include:
Bonus system, Paid vacation, Retirement plan, Flexible working hours, Personal insurance, Opportunity to join Employee Resource Groups, State of the art virtual work environment, Employee Referral Program.

Location:

Maumee, OH. Seniority level:
Mid-Senior level.

Employment type:

Full-time. Job function:
Public Relations and Marketing.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.