Lifesciences Integrated Campaign Leader

Milwaukee, Wisconsin, United States
Chelmsford, Massachusetts, United States
Houston, Texas, United States
Detroit, Michigan, United States
Mayfield Heights, Ohio, United States

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility
-our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

As Lifesciences Marketing Manager, you will lead end to end integrated campaign for this industry. You will have responsibility for LS marketing budget, spend tracking, ROI measurement, campaign planning, overseeing global tactical execution and reporting. The role spans working within a matrix organization with responsibility for global and regional program success. You will work closely with the Head of LS Marketing and Strategic Marketing Manager, and lead a matrixed campaign crew representing different marketing functions and regional marketing leads.

You will be responsible for tracking and reporting on campaign targets monthly and quarterly to CMO and the Marketing Leadership Team. You will also work closely with the LS focused sales teams (Global accounts and Regional teams) in the key LS sub-segments to ensure sales support of marketing plan, enable sales and capture sales feedback and measure key campaign performance metrics.

You will work Hybrid in one of Rockwell Automation office locations and will report to Head of Global Industry Strategy and Marketing - Life Sciences.

• Develop annual marketing plan and budget requirements as part of the Global Industry Marketing COE team during our annual operational planning cycle. Ensure a marketing plan consistent with business goals and growth targets for the region.

• Collaborate with Global LS sales leaders to ensure a closed-loop feedback and closely coordinate campaigns. The selected individual will ensure seamless communication and elevate challenges and priorities in a timely manner.

• Collaborate with broader Global Marketing organization to execute integrated campaigns; including Marcom, Events, Digital, Demand Generation, Social, PR and other teams. Lead a matrixed campaign crew comprising of these functions.

• The role will have responsibility for budget, spend tracking, and ROI measurement and will own the tracking of plan vs actual spend for LS campaign.

• Ensure Global industry message alignment within regional focused campaigns and appropriate budget allocations.

• Interface with LS customers frequently, develop collaborations for webinars, conference presentations, articles and blogs. Learn coming trends and translate these into future investment opportunities and marketing program strategies.

• Develop and maintain a network of marketing vendors, industry associations and societies. Ensure thought leadership through oral presentations, blogs and success stories to establish Rockwell's market leadership in the industry. Evaluate ROI for membership and participation.

• As a member of the Global Industry Marketing team, participate in global projects and contribute to Global strategic content creation, Automation Fair planning (Rockwell Automation's annual customer conference) and other globally oriented work streams.

• Responsible for industry proof points, campaign material, collateral for trade conferences and sales enablement support.

• Lead the planning of LS marketing program at Automation Fair, our biggest industry facing event. Specifically, LS booth, demos, partner demos, customer presentations and panels and manage enablement and booth staffing.

• Bachelor's degree in relevant field.

• Must be able to work hybrid from a Rockwell Automation office in USA.

• L…