Senior Vice President, Marketing

Location:

Cleveland, OH

Howard Hanna Real Estate Services is seeking a strategic, collaborative and results-oriented Senior Vice President of Marketing to lead the execution of the company’s enterprise marketing priorities and oversee a high-performing marketing organization.

Operating across multiple states, markets and business lines, Howard Hanna requires marketing that strengthens the brand, drives brokerage growth, supports agent recruiting and productivity, increases consumer engagement and promotes the value of its integrated real estate services. The SVP will translate business priorities into coordinated programs, measurable outcomes and consistent execution across the enterprise.

This leader will oversee and coordinate key marketing capabilities, including Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights, alongside field marketing resources that support local market activation. Working in close partnership with the CEO, Chief of Staff, brokerage operations, Market Presidents, technology leaders and essential services leadership, the SVP will ensure marketing functions as a responsive, accountable business partner.

• Develop and execute annual and quarterly marketing plans aligned with company priorities, market opportunities and available resources.
• Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
• Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.

• Implement and maintain a consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.
• Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.

• Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management.
• Ensure clear, timely communications supporting business priorities, acquisitions, market expansion and organizational change.
• Develop storytelling and content that strengthens relationships with consumers, agents, employees and communities.

• Work with digital, technology and business leaders to improve websites, CRM, lead generation, marketing automation, social media and consumer engagement platforms.
• Drive adoption and effectiveness of digital tools across field teams and agents.
• Evaluate AI, first-party data and emerging technology opportunities based on business value, responsible use and consumer experience.

• Use consumer, market and campaign data to inform targeting, segmentation, investment decisions and program improvements.
• Establish practical dashboards and reporting that connect marketing activity with engagement, adoption, leads and business outcomes.

• Lead enterprise creative planning, standards and production across design, advertising, content, video and photography.
• Establish efficient workflows, prioritization and scalable templates that enable high-quality enterprise work and effective local execution.

• Partner with Market Presidents, managers and agents to convert enterprise initiatives into market-specific action plans.
• Position field marketing teams as strategic advisors and coaches focused on listing marketing, sphere engagement, recruiting, content and…