Senior Regional Director

Description

Tru Fit Athletic Clubs is seeking an experienced, sales-driven Senior Regional Director to lead performance, membership growth, and operational excellence across approximately 20–25 fitness clubs.

This is an opportunity for an established multi-unit fitness leader who can drive membership sales, develop high-performing leaders, and turn strategy into measurable results.

Reporting directly to the Chief Operating Officer (COO), you'll oversee approximately 4–5 District Managers and be responsible for the overall financial and operational performance of your region.

We're looking for someone who combines strong business acumen with a hands-on leadership approach. You'll spend time in our clubs, build relationships with your teams, and create a culture of accountability, performance, and continuous improvement.

Drive Membership Sales & Revenue Growth

• Lead regional sales strategies to increase membership enrollment, personal training revenue, and member retention.
• Establish clear sales goals and performance expectations across all locations.
• Monitor membership sales, lead conversion, member attrition, and other key performance indicators to identify opportunities for improvement.
• Partner with District Managers to improve underperforming clubs and implement strategies that deliver measurable results.
• Analyze sales trends, financial performance, and regional P&L reports to drive profitability.
• Collaborate with Marketing and other departments to develop effective promotions and campaigns.

Lead & Develop Multi-Unit Teams

• Directly lead, coach, and develop approximately 4–5 District Managers responsible for multiple club locations.
• Build a high-performing leadership team focused on sales, operational consistency, and member experience.
• Establish clear expectations, provide ongoing feedback, and hold leaders accountable for results.
• Identify and develop future General Managers, District Managers, and other emerging leaders.
• Conduct regular leadership meetings to review performance, address challenges, and establish priorities.
• Foster a culture of teamwork, accountability, recognition, and professional growth.

Oversee Regional Operations & Performance

• Provide strategic leadership across approximately 20–25 fitness clubs.
• Conduct regular club visits to evaluate performance, support leadership teams, and maintain operational standards.
• Develop and monitor regional performance dashboards and scorecards.
• Identify opportunities to improve operational efficiency, staffing, member satisfaction, and retention.
• Review club performance, facilities, equipment, and compliance reports to ensure consistent execution.
• Work closely with the COO to establish regional priorities and execute company initiatives.

Collaborate Across the Organization

• Partner with Operations, Fitness, Marketing, Human Resources, Finance, and Facilities teams to support regional goals.
• Communicate field insights, business challenges, and opportunities to executive leadership.
• Participate in regional and company leadership meetings, sharing best practices and contributing to broader business strategies.

• Proven leadership experience overseeing multiple fitness clubs or gym locations.
• Strong background in membership sales, revenue growth, and sales performance management within the fitness industry.
• Experience leading and developing General Managers, District Managers, or other multi-unit leaders.
• Demonstrated ability to improve club performance through sales strategies, coaching, and accountability.
• Strong understanding of fitness industry KPIs, including membership growth, conversion rates, retention, personal training sales, and profitability.
• Experience managing budgets, analyzing P&L statements,…