Media and Marketing Lead, Communications and Media Relations

Lead, Media and Marketing

Division: Chief of Staff

Reports To: Coordinator, Communications

Evaluation Tool: HCSAPE

Salary

Schedule:

D2

Revision Date: 4/2025

FLSA Status: Exempt

Primary Job Goal: Guide social media and multimedia storytelling efforts for the district and help determine how these media fit into the district’s broader goals and strategy.

• Plan, implement, and monitor the district's social media strategy across multiple platforms to increase awareness, spotlight successes and culture, and encourage engagement.
• Create social media posts, incorporating graphics, text, and hashtags in a manner that takes into account accessibility of all audiences.
• Plan, shoot, and edit photos and videos for internal and external use, many of which will be shared through social media platforms.
• Use established district branding to create flyers, PowerPoint presentations, and other digital and print media projects for district and school use.
• Assist the Web Coordinator with developing and maintaining contentجان? Actually: "Assist the Web Coordinator with developing and maintaining content for district and school websites."
• Perform other duties as assigned.

• Bachelor’s degree in liberal arts, English, communications, journalism, marketing, public relations, or a related field.
• Three to five years of professional experience in a өткен media or communications role.
• Experience in Adobe Creative Suite, especially in Photoshop, InDesign, Illustrator, Premiere, and After Effects.
• Experience operating a DSLR camera in manual mode, with a dedicated flash and studio lights preferred.
• Experience producing, editing, and disseminating multimedia content for online audiences.
• Proven ability to use content management software and social media authoring tools.
• Strong attention to detail, an insistence on double-checking work with an exacting nature, and pride in delivering quality products.
• Strong ability to work under pressure to meet deadlines and multi-task (must be comfortable with quick-turn projects).
• Analytical thinker with skills in interpreting multimedia or social media analytics to inform strategies and communications plans.
• Strong editorial judgement and instinct, especially around ethical and political awareness.
• In-depth knowledge and understanding of social media platforms and their audiences-Isn’t that? Actually: "In-depth knowledge and understanding of social media platforms and their audiences and understanding of multimedia content, including how it can best be produced, packaged, published, and shared on social media and with members of the media."
• Proven ability to conceptualize, plan, and execute ideas effectively and efficiently.
• Proactive problem solver with strong project management and organizational skills.
• Ability to work independently and collaborate within internal team and cross-team settings.
• Ability to work evenings and weekends when required to complete assignments and/or provide event coverage.
• Exceptional integrity, commitment to confidentiality, excellent character, and strong professional reputation.
Models budding? Wait. Should read: "Exceptional integrity, commitment to confidentiality, excellent character, and strong professional reputation."
• Ability to abide by the Georgia Professional Standards Code of Ethics for congressional? Actually: "Ability to abide by the Georgia Professional Standards Code of Ethics for Educators."
Must be regularly, predictably, and reliably t be able to be present ? Actually: "Must be regularly, predictably, and reliably t be able to be present at the ficha physical worksite."
• Ability to perform tasks involving prolonged periods of standing, walking, and sitting.
• Ability to perform routine physical activities such as bending, lifting, and pushing/pulling up to 50 pounds.
• Vision, hearing, written, and verbal communication skills are essential factors in performing essential tasks.