Associate Director of Content Marketing- McDonough School of Business

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.
** Requirements
* *** Job Overview
** The Associate Director of Content Marketing is an integral part of the Office of Marketing and Communications at Georgetown University’s McDonough School of Business, supporting strategic content planning and execution across various platforms to elevate McDonough’s digital footprint and brand. The ideal candidate will have a strong background in creating and managing digital and paid media content that drives engagement, educates audiences, and supports overall marketing goals.

This role is pivotal in shaping the McDonough brand’s narrative through compelling marketing content that resonates with target audiences, including prospective students, donors, employers, and other corporate partners. Additional duties include, but are not limited to:
* Inform and execute a comprehensive content marketing strategy, with the Director of Integrated Marketing and Communications, that aligns with marketing objectives and the school’s goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations
* Collaborate across departments to ensure high-quality, consistent content production such as blog posts, video storyboards, infographics, website and paid, campaign-related social media content, advertising, and email campaigns.
* In collaboration with the Director, collaborate with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.
* Edit, proofread, and improve website content considering SEO and Google Analytics. Analyze content performance metrics and make data-driven decisions to optimize content effectiveness and ROI.
* Elicit audience and stakeholder feedback, and generate ideas to increase engagement.
* Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.
** Work Interactions
** The Associate Director of Content Marketing reports to the school’s Director of Integrated Marketing and Communications and will collaborate with the entire marketing team. This person will work with departments across the school to maximize the potential for meeting marketing and communications goals, including student recruitment, brand awareness, and faculty thought leadership, among others. This individual also will coordinate with external digital marketing vendors and Georgetown University offices (i.e., UIS, Strategic Communications, etc.).
** Requirements and Qualifications
*** Bachelor’s degree in marketing, communications, digital technologies, or related field.
* 3 years minimum years of required experience.
* Demonstrable experience in developing and executing successful content marketing campaigns.
* Strong writing and editing skills with experience in following editorial style guidelines.
* Deep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track content performance and make data-driven decisions.
* Proficiency in MS Office, content management systems (e.g., Word Press), and marketing automation platforms (e.g., Hub Spot, Marketo).
* Hands-on experience with SEO and web traffic metrics.
* Demonstrated understanding of graphic design concepts.
* Strong organizational and project management skills. Familiarity with project management platforms like  and Wrike a plus.
* Familiarity with web accessibility and Americans with Disabilities Act requirements.
* Some experience working with multimedia and graphics tools, ideally Adobe Creative Suite.
** Work Mode Designation
** This position has been designated as…