Vice President of Sales

Heartland is seeking a Vice President of Sales to lead, coach, and scale our sales organization through its next phase of growth. This is an executive leadership role for someone who has direct experience leading technology sales in the markets we serve and who believes the best sales leaders are visible, engaged, and in front of customers alongside their teams. This role is accountable for revenue growth, pipeline health, profitability, and sales execution while strengthening Heartland's culture and reputation as a trusted partner.

Heartland is a trusted technology and services partner serving supply chain, logistics, manufacturing, and frontline workforce environments. We specialize in supply chain technology solutions, services and enterprise technology, and managed services. We work closely with leading partners such as Honeywell, Zebra, SOTI, Panasonic, and others related to the supply chain industry. Our success is built on long-term customer relationships, strong partnerships, and a collaborative, team-first culture.

This position reports to the President & General Manager. Location is flexible, with a strong preference given to candidates local to our corporate office to support in-person collaboration, coaching, and leadership presence. Travel is required, approximately 35%.

1. Lead With Industry Credibility

• Bring hands‑on leadership experience in technology sales within supply chain, logistics, distribution, manufacturing, mobility, or AIDC environments.
• Serve as a visible, credible leader with customers, partners, and internal teams.
• Participate directly in executive‑level customer meetings and strategic sales pursuits.

2. Build, Coach & Mentor the Sales Organization

• Recruit, develop, and retain high‑performing sales leaders and sellers.
• Act as a coach and mentor, fostering a team culture where sellers feel supported—always knowing you've "got their back"—while helping them grow and succeed.
• Lead from the front through field engagement, deal coaching, and hands‑on support.
• Foster a culture of teamwork, accountability, trust, and continuous improvement.

3. Drive Growth & Performance

• Own sales strategy, execution, forecasting, and results.
• Deliver consistent, profitable revenue growth.
• Expand existing customer relationships while driving new customer acquisition.
• Identify and pursue new growth markets aligned with Heartland's capabilities.

4. Strengthen Customer & Partner Relationships

• Leverage experience working with technology partners and ecosystem partners
• Ensure a consultative, solutions‑driven approach across all sales engagements.
• Deepen Heartland's role as a long‑term, trusted technology and services partner.
  Collaborate Across Heartland
• Partner closely with executive leadership, operations, services, and solution teams.
• Align sales strategy with delivery capabilities and customer success outcomes.
• Help evolve Heartland's go‑to‑market strategy as the business scales.

5. Advance Market Strategy and Innovation

• Anticipate market shifts and emerging opportunities ahead of competitors.
• Conduct ongoing competitive analysis to understand position, strengths, and gaps in the market.
• Maintain strong awareness of product innovation and competitive dynamics.
• Use customer insights to shape new offerings, strategies, and growth initiatives.

• 10+ years of technology sales leadership experience preferred, with direct experience selling technology, software and services to supply chain operations or frontline technology environments.
• Proven ability to coach and operationalize an Ideal Client Profile (ICP) mindset, enabling teams to prospect by persona, sell to outcomes, and articulate value beyond products or price.
• Proven success building, coaching, and scaling sales organizations.
• A hands‑on leader who enjoys being in front of customers and supporting sellers.
• Experience selling complex, solutions‑based and services‑led offerings (hardware, software, services, recurring revenue).
• Strong forecasting, pipeline management, and financial discipline.
• Leadership style aligned with Heartland's culture: collaborative, accountable, and people‑first.

• Deep, long‑standing customer and…