Marketing Traffic Planner

Responsibilities

• Develops, manages, and owns the workflow process from marketing project assignment to setting deadlines and completion.
• Receives and reviews all submitted project and single-edit requests, ensuring all necessary information and assets are included; follows up with stakeholders and gathers any missing information prior to the project kicking off.
• Prioritizes and re-prioritizes the project queue based on business objectives and resource availability; adjusts project deliverable dates accordingly and communicates all movement with key members.
• Creates accurate timelines in project management software to ensure work will be completed within the requested deadlines while allowing ample time to meet high-quality standards and expectations – paying special attention to advertising and event deadlines as they have no flexibility.
• Reviews and re-reviews workloads with Creative Services Manager and Communications Manager, proactively makes recommendations, and adjusts assignments as needed making sure the appropriate talent is used, workloads are evenly maintained, and deadlines are met.
• Oversees the segment calendars in conjunction with channel experts, ensuring appropriate cross-promotion and minimal audience overlap.
• Confirms each team member knows the assignments they need to complete and the corresponding dues dates. Acts as the mediator between all team members to establish and re-evaluate priorities.
• Adjusts each project schedule and overall workload as job demands change. Informs team members of any updates and changes as and when they occur.