Strategic Marketing Lead, School & Public Libraries

Description

Follett Content Solutions has been a trusted partner for educators since 1873! We support our educators that touch more than 45 million students worldwide. Follett Content Solutions helps build a diverse collection of print and digital resources to support every student. We are currently hiring for a Strategic Marketing Lead, School & Public Libraries. This position is a full‑time exempt position located in McHenry, IL.

The pay range for this position is $ - $ and is bonus eligible. We offer a hybrid work schedule with 3 days in the office (Monday, Tuesday & Thursday) and 2 remote days (Wednesday & Friday). We will consider remote for the right candidate. We offer an array of benefits, to see those benefits .

Any pay range disclosed is based upon a combination of neutral factors such as required qualifications, experience, education, skill, training, certifications, seniority, etc. Follett Content Solutions reserves the right to provide any successful candidate a salary at the most appropriate level set as a result of such candidate’ qualifications, experience, education, skill, training, certifications or seniority.

The Strategic Marketing Lead, Library is a forward‑thinking marketing leader who drives growth and engagement across our school and public library businesses. This role is responsible for developing and executing integrated marketing strategies that strengthen our brand, support sales, and deepen our relationships with library customers nationwide.

The ideal candidate brings a blend of strategic vision, team leadership, and hands‑on marketing execution—balancing the needs of two unique but connected markets: school libraries and public libraries. This leader ensures our marketing efforts are aligned to business priorities, customer insights, and our commitment to literacy, learning, and community impact.

The Strategic Marketing Lead, Library is responsible for driving market strategy, positioning, messaging, and go‑to‑market execution across both the school library and public library markets. This role combines deep market insight with cross‑functional leadership to ensure our products, services, and communications resonate with librarians and other decision‑makers who serve young readers. The ideal candidate will be both strategic and hands‑on, able to bridge customer understanding with impactful marketing programs that drive awareness, engagement, revenue growth, and retention.

• Clear, differentiated market positioning that strengthens brand leadership across both school and public library markets.
• Aligned, data‑informed go‑to‑market plans that drive measurable growth in customer acquisition and engagement.
• Strong collaboration between marketing, sales, and product teams to deliver seamless customer experiences.
• A unified voice and strategy that celebrates our deep roots in education while expanding our relevance in the broader library ecosystem.

• Develop and implement comprehensive marketing strategies for both the school and public library segments, driving growth, engagement, and retention.
• Partner with business leadership to align marketing plans to overall company goals, market trends, and customer needs.
• Partner with product management to shape product roadmaps based on customer and market insights.
• Lead positioning, messaging, and go‑to‑market strategy for key products, services, and brand initiatives across both markets.
• Champion a unified brand identity while tailoring communications and campaigns to the unique priorities of each audience.
• Partner closely with Product Management, Corporate Marketing, Lead Generation, Sales, and Customer Success to ensure cohesive storytelling and market alignment.
• Serve as main point of contact for all marketing‑related inquiries pertaining to school and public libraries.
• Prepare presentations, when requested, that highlight marketing plans, actions, outcomes, etc.

• In partnership with Product Manager, Library, serve as company expert on both the school and public library landscapes — funding, competitive…