Digital Marketing Manager-Amazon

** Digital Marketing Manager-Amazon
**** Company:
Medela LLC
**** Category:
** Mom & Baby  
** Markets:
** U.S. & Canada  
*
* Location:

** McHenry, Illinois Hybrid (U.S.

-based)
** Salary:
** Starting at $110K
** About Medela
** Medela is a global leader in the
** mom and baby category**, delivering science-based products that support mothers, babies, and healthcare professionals. As a
** brand owner and seller on Amazon**, Medela operates its own Amazon storefront and advertising programs to drive growth across North America.

This is an
** in-house role at Medela**, responsible for managing and optimizing Medela’s Amazon advertising investments and performance.
** Position Overview
** Medela is seeking an experienced
** Amazon Digital Marketing Manager
** to
** own and lead Amazon advertising for Medela’s brand**, managing all Amazon advertising activity across the
** U.S. and Canadian marketplaces**.This position serves as Medela’s
** internal Amazon advertising expert**, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.

The ideal candidate brings
** deep, hands-on experience across the full Amazon advertising and analytics ecosystem
** and thrives in a high-accountability, in-house brand environment.
** Key Responsibilities
**** In-House Ownership of Amazon Advertising (Core Focus)
*** Own and manage
** Medela’s Amazon advertising strategy
** across all Amazon digital tools, including:  + Sponsored Products  + Sponsored Brands  + Sponsored Display  + Amazon DSP
* Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
* Own and manage Medela’s
** Amazon advertising budget
** across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization
** Performance Analytics & Optimization
*** Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
* Leverage Amazon tools and data sources including:  + Amazon Advertising Console  + Amazon DSP  + Amazon Marketing Cloud (AMC)  + Brand Analytics  + Third-party platforms (e.g., Pacvue)
* Translate performance data into actionable insights to drive continuous improvement and ROI
** Reporting & Strategic Communication
*** Deliver clear, data-driven performance updates and optimization recommendations to Medela’s internal stakeholders
* Build and maintain
** Quarterly Business Reviews (QBRs)
** focused on Medela’s business objectives and growth opportunities
* Communicate forward-looking strategies and investment rationale to leadership
** Cross-Functional & Marketplace Collaboration
*** Partner internally with Medela’s Sales, E-Commerce, and Marketing teams to align Amazon advertising with:  + Product launches  + Promotional calendars  + Media activations  + Broader commercial goals
* Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
* Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category
** PDP & Brand Experience Optimization
*** Partner with Medela’s E-Commerce and Global Marketing teams to optimize Amazon PDPs, including:  + A+ Content  + Brand Store  + SEO, imagery, and copy
* Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela’s standards
** Required Qualifications
*** Bachelor’s degree in Marketing, Business, or a related field
* ** Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency
*** Expert-level proficiency across the
** Amazon Ads ecosystem**, including DSP and advanced analytics tools
* Proven success managing and optimizing
** large Amazon advertising budgets for a brand
*** Strong analytical skills with the ability to translate data into actionable insights
* Experience managing campaigns across
** U.S. and Canadian…