Vice President of Growth Performance Marketing

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

• Total Compensation Range: $100,000–$150,000+ (Base salary combined with performance incentives tied to franchise growth, CAC/CPL efficiency, funnel performance, and systemwide revenue)
• High Upside: Top performers can exceed the range based on measurable growth results
• Flexible structure for full-time, part-time, or project-based depending on the candidate

• Own the full growth strategy across paid media, funnels, and customer journeys
• Align execution across marketing, design, development, and operations
• Lead bi-monthly performance reviews with the leadership team

• Own Meta + Google strategy, spend allocation, and scaling
• Build franchise-ready funnels that reliably drive booked calls and high-quality leads
• Reduce CAC through continuous creative, audience, and funnel testing

• Own the tracking stack:
  Meta CAPI, GA4, CRM, Calendly, Zapier, franchise systems
• Solve attribution issues, pixel breaks, and data inconsistencies
• Ensure accurate tracking of appointments, lead quality, and follow-up effectiveness

• Monitor performance across ads, content, funnels, and user flows
• Deliver weekly insights with clear, actionable priorities
• Identify trends, risks, and opportunities early to stay ahead of issues