Senior Marketing Manager

Benefits:

• Profit over Purpose
• Bonus based on performance
• Flexible schedule
• Opportunity for advancement
• Profit sharing
• Training & development

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Total Compensation: $100,000–$150,000+

• Franchise growth
• CAC/CPL efficiency
• Funnel and conversion performance
• Systemwide revenue lift

High Upside: Top performers can exceed this range based on measurable growth outcomes.

Flexible Structure: Can be full-time, part-time, or project-based depending on the candidate.

• Own the full marketing performance strategy across paid media, funnels, and customer journeys.
• Drive alignment across marketing, design, development, and operations to ensure smooth execution.
• Lead bi-monthly performance reviews with leadership to drive clarity, priorities, and next actions.

• Own Meta + Google strategy, budget allocation, and scaling.
• Build and optimize franchise-ready funnels that consistently generate booked calls and high-quality leads.
• Reduce CAC through aggressive creative, audience, and funnel testing.

• Own the tracking infrastructure:
  Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
• Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
• Ensure accurate tracking for appointments, lead quality, follow-up, and conversion outcomes.

• Monitor performance across ads, content, funnels, and user behavior.
• Deliver weekly insights with clear, actionable priorities that drive growth.
• Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.