Director Salesforce CRM Product Strategy

Work Arrangement: 4days per week onsite, occasional travelless than 25%.

Location:

McKinney, TX (Hybrid - 4 Days Onsite)

Compensation: $180,000 Base Salary + 20% Annual Target Bonus

Employment Type:

Full-Time, Direct Hire

This position offers the opportunity to influence enterprise-wide Salesforce strategy while remaining actively involved in product decisions and delivery. You will work closely with senior leaders, shape technology investments, and introduce CRM improvements that produce measurable results.

The role is especially well suited for an accomplished Salesforce Product Owner or Product Manager seeking broader strategic responsibility, executive visibility, and ownership of business-critical technology products.

We are seeking an experienced Salesforce product leader to guide the evolution of an enterprise CRM environment supporting sales operations, customer engagement, and business growth. This opportunity is ideal for a strategic, hands-on Product Owner who understands how to connect business objectives with technology investments and deliver solutions that improve operational efficiency and customer relationships.

The successful candidate will have extensive experience overseeing Salesforce products, establishing product direction, managing enhancement priorities, and working with technology teams to deliver impactful capabilities. This role combines product strategy, business process optimization, customer analytics, and emerging AI technologies.

This is a senior-level individual contributor position offering significant influence over enterprise technology decisions without direct people-management responsibilities.

• Direct the strategy, ongoing development, and optimization of Salesforce CRM products supporting sales, customer service, and business operations.
• Develop and maintain a long-term product roadmap, balancing business priorities, technical considerations, and opportunities for innovation.
• Own product backlog management, including evaluating enhancement requests, establishing priorities, and coordinating release deliverables.
• Translate business objectives into detailed functional requirements, epics, user stories, and acceptance criteria for technical teams.
• Partner with software engineers, solution architects, and Agile delivery teams to ensure successful development and deployment of CRM capabilities.
• Collaborate with business leadership to identify opportunities for process improvements, workflow automation, and improved customer experiences.
• Use CRM reporting, customer analytics, and data insights to influence product decisions and identify opportunities to increase revenue and sales productivity.
• Evaluate AI-powered capabilities and customer intelligence solutions that improve sales effectiveness, customer segmentation, and business decision-making.
• Establish processes for product intake, change management, platform standards, and enhancement prioritization.
• Monitor system adoption, product performance, business value, and return on technology investments.
• Coordinate with external technology partners and vendors regarding platform capabilities, licensing, and service delivery.
• Present product initiatives, delivery progress, investment priorities, and strategic recommendations to executive leadership.

• Bachelor's degree in Business, Information Technology, Computer Science, Engineering, or a related discipline.
• Minimum of 5–7 years of experience in product management or product ownership, including significant Salesforce CRM experience.
• Demonstrated ownership of Salesforce product strategy, roadmaps, backlog prioritization, and feature…