Digital Marketing, Ads, CRO & Technical SEO Manager

Digital Marketing, Paid Ads, CRO & Technical SEO Manager

Herbal Goodness — McKinney, Texas, USA

Full-Time, 100% On-Site (Monday-Friday, 5 Days per Week)

Industry: E-Commerce | Health & Wellness | Dietary Supplements

Experience

Required:

5+ Years

Herbal Goodness is a growing health and wellness company dedicated to helping individuals and families live healthier lives through premium herbal supplements, plant-based wellness products, and education.

We combine traditional herbal knowledge with modern innovation to develop high-quality wellness products that serve customers across the United States and beyond.

As we expand our presence across Shopify, Amazon, Walmart, and other digital channels, we are looking for a highly skilled, analytical, and creative digital marketing professional to help accelerate our growth.

We are seeking a results-driven Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own and optimize our digital customer acquisition, advertising performance, website conversion rates, and organic search visibility.

This is a hands-on execution role, not simply a strategy or agency-management position.

The ideal candidate is a rare combination of analytical thinker, performance marketer, technical problem-solver, and creative innovator.

You should be equally comfortable managing and optimizing six-figure advertising budgets; analyzing ROAS, MER, CAC, LTV, and conversion data; creating high-converting advertising campaigns across multiple platforms; improving Shopify website performance and conversion rates; diagnosing and resolving technical SEO issues; using AI tools to create compelling advertising visuals, product imagery, and website content; and turning data into clear insights, actionable recommendations, and measurable business growth.

Own the strategy, execution, optimization, and reporting of paid advertising campaigns across Amazon Advertising, Walmart Connect, Meta Ads, and Google Ads.

• Develop and execute data-driven advertising strategies that drive profitable sales growth.
• Manage advertising budgets, bidding strategies, campaign structures, and audience segmentation.
• Monitor and optimize ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC, and other relevant performance metrics.
• Conduct ongoing A/B testing of creatives, landing pages, offers, audiences, and campaign structures.
• Identify opportunities to scale winning campaigns while reducing wasted advertising spend.
• Build effective retargeting and customer acquisition strategies.
• Ensure advertising campaigns comply with platform policies and applicable dietary supplement marketing regulations.

Own the continuous improvement of the Herbal Goodness Shopify website to increase conversion rates, average order value, and revenue per visitor.

• Analyze customer behavior and identify conversion barriers across the shopping journey.
• Optimize product pages, landing pages, collection pages, navigation, cart, and checkout experiences.
• Develop and execute A/B tests to improve conversion rates.
• Improve product merchandising, promotional messaging, cross-selling, and upselling opportunities.
• Use tools such as GA4, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior.
• Collaborate with designers, developers, and internal teams to implement website improvements.
• Optimize the mobile shopping experience, page speed, and usability.
• Create and update Shopify landing pages for promotions, product launches, and advertising campaigns.
• Track the impact of website changes on conversion rate, revenue per session, and average order value.

Lead technical SEO initiatives to improve Herbal Goodness's search visibility, organic traffic, and website performance.

• Conduct regular technical SEO audits and resolve issues affecting indexing, crawling, and organic rankings.
• Optimize Shopify site architecture, internal linking, canonical tags, redirects, metadata, and XML sitemaps.
• Improve Core Web Vitals, website speed, mobile usability, and technical site performance.
• Identify and resolve duplicate content, broken links, crawl errors, and indexing issues.
• Implement and validate structured data/schema markup where appropriate.
• Optimize product pages, collection pages, and educational content for relevant search queries.
• Use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar tools.
• Monitor…