Senior Director, Strategy & Product Development

Onelife Fitness is a leading affordable luxury health club operator on the East Coast, with more than 75 locations and plans to open 7–10 new clubs annually. As we continue to grow, we're investing in innovative products, operational excellence, and strategic initiatives that enhance the member experience and drive business performance. We're looking for a strategic, results-driven leader to help turn ambitious business goals into measurable results.

The Senior Director, Strategy & Product Development will play a critical role in advancing Onelife Fitness's strategic priorities through enterprise-wide project leadership, product development, and business transformation.

Reporting to the VP, Strategy & Business Transformation, this leader will oversee complex, cross-functional initiatives from strategic planning through execution, ensuring alignment with business objectives, financial goals, and operational priorities. The ideal candidate combines strategic thinking with hands-on execution, bringing expertise in enterprise project management, product development, financial analysis, and change management within a growing, multi-location organization.

• Lead the development and execution of strategic business plans in partnership with cross-functional leadership teams.
• Oversee the full product and service development lifecycle, from research and business case development through launch and implementation.
• Identify opportunities for new revenue streams, operational efficiencies, and innovative technology solutions.
• Develop product positioning, operational processes, and market segmentation strategies to support business growth.

• Lead 3–5 complex, cross-functional strategic initiatives simultaneously, ensuring alignment with enterprise priorities.
• Partner with Operations, Technology, Marketing, Finance, Legal, Business Intelligence, and other departments to drive successful execution.
• Establish project milestones, performance metrics, budgets, and accountability measures.
• Facilitate executive-level project reviews and stage-gate decision-making to ensure initiatives remain on track.

• Develop and execute change management strategies that support successful implementation and adoption of new initiatives.
• Partner with corporate and club leadership to minimize operational disruption and drive consistent execution across locations.
• Monitor initiative performance, employee adoption, and return on investment to evaluate business impact.

• Manage key vendor relationships and strategic partnerships supporting enterprise initiatives.
• Oversee contractual commitments, service level agreements, delivery timelines, and vendor performance.
• Conduct business reviews to evaluate results and identify opportunities for improvement.

• 7–10+ years of progressive leadership experience in strategic planning, product development, enterprise project management (EPMO), or business operations.
• Demonstrated success leading multiple complex, cross-functional initiatives in a multi-location consumer, retail, hospitality, or fitness organization.
• Strong experience developing business cases, financial models, ROI analyses, and strategic operating plans.
• Expertise in enterprise project governance, portfolio management, milestone tracking, and executive reporting.
• Experience leading product or service development initiatives from concept through implementation.
• Proven ability to influence senior leadership, align stakeholders, and drive…